Stories by Seth Arenstein


Recruiting and Retaining Gen Z: ‘Show Me The Money and Corporate Values’

March 1st, 2022 by

Internal communicators and recruiters must discard preconceived notions about Gen Z. This cohort seeks values, mentors and financial stability.

Contest Entries: Know Your Audience, Proofread, Provide Detail and Measure

February 28th, 2022 by

The PR pro’s daily existence entails storytelling and working with words. So, filling out contest entry forms should be a piece of cake. It’s not.

Take a Broad View of Increased Media Coverage of Climate and Sustainability

February 24th, 2022 by

We asked Jeff Lambert, CEO, Lambert Global, about investor relations trends and maintaining corporate values when C-suite members take independent stands.

Terms You Need to Know [February 15, 2022]

February 15th, 2022 by

In this month’s buzz box, we look at the terms “trust” and “deadnaming.”

A Strong Corporate Reputation Can Help During Crises; Now Go Measure It

February 15th, 2022 by

A strong reputation can be a useful defense during a PR crisis. But can we manage reputation? Yes, say ReputationDividend and Signal AI, among others. Yet, as you will see, reputation measurement is not without hurdles.

Post-Crisis: Debrief in 2 Parts, Include Lawyers and Avoid Finger-Pointing

February 15th, 2022 by

This edition’s dialogue looks at post-crisis debriefs. Our dialoguers April Margulies, founder, Trust Relations, and Thomas Graham, president, Crosswind Media & Public Relations, tell us it’s often a chore to schedule post-crisis sessions.

PR Has a Crisis Connection to Valentine’s Day

February 14th, 2022 by

Communicators have a special talent. They alone can stitch together love, PR crisis, email and chocolate. Here’s how.

Crises Linger for Confused Spotify, Tone-Deaf and Rugby Team

February 14th, 2022 by

In gest, but only partly, the last weeks of 2021 and first days of 2022 offer enough botched PR and PR crises to assemble a March Madness-style ranking.

The Uncertain Outcome of the Whoopi Goldberg-Holocaust Incident

February 2nd, 2022 by

It’s difficult to say how the Whoopi Goldberg-Holocaust story will end. There’s no doubt, though, it’s already had a lot of twists.

The Democratization of PR Tech: There’s No Reason to Sacrifice ‘Form for Function’

February 1st, 2022 by

President of PR tech’s newest merger, Onclusive’s Sean O’Neal, argues media monitoring is eminently affordable. So, there’s no budgetary reason not to measure.