Stories by Seth Arenstein


Not Too Much or Too Little: Using the Goldilocks Approach for Price Increase Messages

April 29th, 2022 by

Relaying messages about higher prices is often the communicator’s job. Here are some ways to do it well.

Despite Differences, Journalists and PR Pros Have Much in Common

April 28th, 2022 by

It’s not a secret that some journalists complain about PR pros. Likewise, communicators grouse about media members. Analysis of recent data about the two professions cements some well-known differences, but also raises less-mentioned similarities. Perhaps… Continued

A Bank CCO Who Mixes Internal Communication and Measurement

April 20th, 2022 by

During this interview, we asked Laura Burke, the CCO of Santander Bank US, about her priorities, keeping the human touch in messaging, measuring reputation and crisis communication.

Is Burger King’s Trouble Really a Whopper?

April 11th, 2022 by

The legal case against Burger King’s Whopper raises an interesting question for PR. When is a little truth stretching permissible?

Communicators Play Key Role in Advancing Better Images of Women

April 6th, 2022 by

The additional burden that women must look like the Kardashians has resurfaced. Fortunately, PR pros can help move society away from this antiquated trope.

Explaining Decisions on Russia: Begin with Why and Don’t Over-Communicate

April 5th, 2022 by

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

How You and Your Executive Can Become a Reporter’s Trusted Sources

March 31st, 2022 by

A common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.

diversity hands in

Accountability: Companies Should Measure Their Social Justice, DEI Efforts

March 28th, 2022 by

Companies that are serious about their social justice and DEI work must measure it and hold themselves accountable, says Fenton CEO Valarie De La Garza.

Ukraine’s a ‘Game Changer,’ Companies Must Take Political Stands

March 17th, 2022 by

Not long ago companies could steer clear of politics. That option’s gone, courtesy of Russia’s invasion of Ukraine, Ambassador Francisco Santos says.

PRNEWS Crisis Summit Mixes Global Scenarios with Reality

March 10th, 2022 by

Some industry conferences are insular, oblivious to external events. That wasn’t so at the recent PRNEWS Crisis Management Summit in Miami Beach.