Stories by Seth Arenstein

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Page’s Approach for Handling Demanding Stakeholders: Create Societal Value

July 13th, 2022 by

Give props to Page (Arthur W. Page Society) for its just-released report “Stakeholder Capitalism and ESG: A Guide for Communication Leaders.” It’s transparent. “This is meant to be a study guide, not a white paper,”… Continued

FTC’s Endorsement Guide Maintains Focus on Transparency, Deceptiveness

July 6th, 2022 by

The Federal Trade Commission (FTC) normally is a semi-opaque body. Still, after several years of hibernation, it seems ready to resume vigilant regulation of online activity of influencers and companies.

Media Relations’ Dirty Secret: ‘Spray and Pray’ Pitching ‘Experts’ Works, but for How Long?

July 1st, 2022 by

Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have stopped if it didn’t work.

Veteran PR Pro’s Guidance: Write Persuasively, Learn Continually, Digest But Don’t Always React

June 27th, 2022 by

The basics of writing, measurement and crisis prep remain important, even at companies like Amazon, says veteran PR pro Heather Knox.

texting young people

Wallets Open: Social Media is Becoming a Creator-Heavy Space

June 23rd, 2022 by

A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.

newspapers lined up

Negative Articles Won’t Hurt Too Much, and They Might Help

June 8th, 2022 by

You’ve heard it before, but here we go again: ‘without measuring, you’re just guessing.’ More proof of this maxim’s truth comes from Onclusive and its new report, which analyzed 120,000 earned media articles published on… Continued

Options, Education and Good Delivery: Making the Difficult Media Relations Conversation Easier

June 7th, 2022 by

Your executive has a sure-fire news story, but you know it won’t interest media. How do you break that bad news to her and keep your job?

The Metaverse isn’t a Certainty, but Certainly PR Pros Should Explore It

June 6th, 2022 by

It’s unclear what the metaverse will look like eventually and when. Still, communicators should investigate it sooner not later.

Confectioners Association’s Successfully Sweet Pitch During Pandemic

June 2nd, 2022 by

With June beings National Candy Month, we spoke with Carly Schildhaus, senior manager of public affairs, National Confectioners Association (NCA). She emphasizes the data-driven approach of the group’s communicators and touts the business aspects of NCA’s 25th annual Snacks & Sweets Expo. In addition, she discusses how NCA’s communicators touted chocolate’s sales boom during the pandemic.

High-Tech Company Goes Low-Tech When Filming Crisis-Response Video 

May 18th, 2022 by

How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.