Stories by Seth Arenstein

Give props to Page (Arthur W. Page Society) for its just-released report “Stakeholder Capitalism and ESG: A Guide for Communication Leaders.” It’s transparent. “This is meant to be a study guide, not a white paper,”… Continued

The Federal Trade Commission (FTC) normally is a semi-opaque body. Still, after several years of hibernation, it seems ready to resume vigilant regulation of online activity of influencers and companies.

Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have stopped if it didn’t work.

The basics of writing, measurement and crisis prep remain important, even at companies like Amazon, says veteran PR pro Heather Knox.

A roundtable of Social Shake-Up speakers emphasizes the sector’s move toward paid creators and an emphasis on authenticity.

You’ve heard it before, but here we go again: ‘without measuring, you’re just guessing.’ More proof of this maxim’s truth comes from Onclusive and its new report, which analyzed 120,000 earned media articles published on… Continued

Your executive has a sure-fire news story, but you know it won’t interest media. How do you break that bad news to her and keep your job?

It’s unclear what the metaverse will look like eventually and when. Still, communicators should investigate it sooner not later.

With June beings National Candy Month, we spoke with Carly Schildhaus, senior manager of public affairs, National Confectioners Association (NCA). She emphasizes the data-driven approach of the group’s communicators and touts the business aspects of NCA’s 25th annual Snacks & Sweets Expo. In addition, she discusses how NCA’s communicators touted chocolate’s sales boom during the pandemic.

How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.