Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.
Stories by Seth Arenstein
The ‘Philadelphia Inquirer’ and Ryder Let Customers Lead the Way on Focus GroupsSeptember 30th, 2022 by Seth Arenstein
Clyde Group’s First President/COO Emphasizes Relationships, ListeningSeptember 26th, 2022 by Seth Arenstein
Michael O’Mara, Clyde Group’s first president/COO, tells us about his unusual path to PR. A product manager for years, O’Mara believes his experience as a client will be beneficial as he leads the D.C.-based communication agency.
Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual SettingsSeptember 23rd, 2022 by Seth Arenstein
We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.
Patagonia and Capitol Hill: Highs and Lows of Environmental PRSeptember 15th, 2022 by Seth Arenstein
In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.
US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for GreenwashersSeptember 6th, 2022 by Seth Arenstein
In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.
Boiling Down Communication to Two Questions: ‘Who is the Audience? What is the Message?’September 1st, 2022 by Seth Arenstein
Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.
Perhaps Musk-Twitter isn’t a Crisis, Yet Chipotle’s NY Settlement Could Spark OneAugust 16th, 2022 by Seth Arenstein
In this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?
Public Trusts Doctors and Scientists, Distrusts Politicians, Ad ExecsAugust 16th, 2022 by Seth Arenstein
We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.
The ‘Bad-Facts’ Crisis: Smart Yet Aggressive Communication and ValuesAugust 15th, 2022 by Seth Arenstein
Do PR crisis pros think or act differently when entering a situation that they know contains, for want of a better term, bad facts? We ask Abigail Greenheck, group SVP, Beehive Strategic Communications, and Daniel Rene, managing director, kglobal.
Buzz Box: Terms You Need to Know [August 2022]August 15th, 2022 by Seth Arenstein
Each month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and Blenderbot.ai.