Stories by Seth Arenstein

In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.

In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.

In this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?

We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.

Do PR crisis pros think or act differently when entering a situation that they know contains, for want of a better term, bad facts? We ask Abigail Greenheck, group SVP, Beehive Strategic Communications, and Daniel Rene, managing director, kglobal.

Each month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and Blenderbot.ai.

Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.

Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.