In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.
Stories by Seth Arenstein

Patagonia and Capitol Hill: Highs and Lows of Environmental PR
September 15th, 2022 by Seth Arenstein
US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for Greenwashers
September 6th, 2022 by Seth ArensteinIn mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.

Boiling Down Communication to Two Questions: ‘Who is the Audience? What is the Message?’
September 1st, 2022 by Seth ArensteinFormer Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.

Perhaps Musk-Twitter isn’t a Crisis, Yet Chipotle’s NY Settlement Could Spark One
August 16th, 2022 by Seth ArensteinIn this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?

Public Trusts Doctors and Scientists, Distrusts Politicians, Ad Execs
August 16th, 2022 by Seth ArensteinWe’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.

The ‘Bad-Facts’ Crisis: Smart Yet Aggressive Communication and Values
August 15th, 2022 by Seth ArensteinDo PR crisis pros think or act differently when entering a situation that they know contains, for want of a better term, bad facts? We ask Abigail Greenheck, group SVP, Beehive Strategic Communications, and Daniel Rene, managing director, kglobal.

Buzz Box: Terms You Need to Know [August 2022]
August 15th, 2022 by Seth ArensteinEach month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and Blenderbot.ai.

Despite Disagreement Over Length, Academics and Communicators Say Writing Remains Top Skill
August 7th, 2022 by Seth ArensteinLength matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

NFTs Offer Limitless Potential for Marketers, But They Must Mature First
August 4th, 2022 by Seth ArensteinNFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.

Managing YOTEL’s Global PR: Constant Communication, Consistency, Flexibility and Travel
July 27th, 2022 by Seth ArensteinKeeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.