Stories by Seth Arenstein


[VIDEO] Bessie Kokalis Pescio, Global Head, Internal Communications, Philip Morris Int

June 23rd, 2021 by

PRNEWS Live on LinkedIn today (June 23, 2021) welcomed Bessie Kokalis Pescio, global head, internal communications for Philip Morris International. She discussed lessons learned during the pandemic and post-pandemic plans for the global company’s internal… Continued

Infiniti Says Kate Hudson Film Speaks to ‘Misunderstood’ Target Market

June 22nd, 2021 by

Several brands are looking to short films as a tactic for connecting with customers. Infiniti has tapped Kate Hudson to star in its short film introducing the QX60 SUV. Its target customer is busy dealing with myriad issues, Infiniti says. That customer will relate to the multi-talented Hudson and the film reveal, Infiniti’s GM for global marketing Phil York says in an interview with PRNEWS.

As Juneteenth Becomes Federal Holiday, Communication Issues Remain

June 16th, 2021 by

Juneteenth seems all but certain to become a federal holiday. Still, it seems likely some companies will resist making it a paid holiday/day off. As usual, communicators will need to navigate the waters carefully. Those who spoke with us advocated using the day to raise issues and offer education.

Terms You Need to Know

June 15th, 2021 by

This month’s terms to know: Hodl, FUD and Onlyness.

Plank Study Shows Importance of Ethics Training for Handling Social Media Issues

June 15th, 2021 by

For communicators, ethics permeate their daily activity. A new study reveals just how much

Lack of Transparency May Have Helped AP Delay But Not Avoid an Internal Crisis

June 15th, 2021 by

In this month’s issue, we ask crisis pros whether the AP averted a crisis over its handling of Emily Wilder’s firing

Determining the Most Vital Information is a Key Step in a Crisis’ Early Moments

June 14th, 2021 by

In this dialogue we look at the initial moments of a crisis, when communicators and companies decide, ‘Are we in a crisis? Should we react? When? How?’ Our dialoguers are TV-reporters-turned-crisis-pros Scott Sayres, Honeywell’s director, global corporate communications, crisis, reputation and issues management, and T.J. Winick, SVP, Solomon, McCown & Cence.

Surveys Open PR Pros’ Eyes on Diversity, Gender and Profitability

June 7th, 2021 by

Surveys confirm what we think we know already. In addition, they can upend our thinking. The pandemic has resulted in a bevy of surveys for PR. We look at a few that deal with diversity, gender, profits and cyber attacks.

Lots of Thinking and Perhaps a Committee are Required When Companies Decide to Take Stands

June 1st, 2021 by

It seems standard practice that companies must act, or at least speak, on social and political issues. In addition, it’s generally held that CEOs, often the face of a company, have a duty to take stands on issues. The deeper you go, though, all this appears more complicated.

How Philip Morris Increased Internal Communication without Overwhelming Recipients

June 1st, 2021 by

How does a large organization like Philip Morris International keep all internal stakeholders on the same page during a pandemic and in normal times? That’s some of what we asked PMI’s head of global internal communication Bessie Kokalis Pescio. In addition, we asked how internal communicators at small companies should approach their work.