Stories by Seth Arenstein

Five Lessons for Communicators from an Influencer’s Suicide Note

July 10th, 2019 by

Companies may expend tremendous energy and time to find the right influencer for their brand. Unfortunately, they often fail to look deeply into an influencer’s past for clues of potential future behavior. Although many details surrounding a recent incident in Denmark remain unclear, it reminds us of the need for companies to research the reputation of influencers before going into business with them.

Healthcare Communicators Advocate for Clear Language

July 8th, 2019 by

Transparency just might be the buzzword of the decade. You wouldn’t know it, though, if you had to decipher a hospital bill or translate the mumbo jumbo of a health-insurance policy. Ahead of PRNEWS’ Top Women in Healthcare Communications awards luncheon next week in NYC, we asked several awards finalists to discuss the tricky subject of getting closer to clarity in healthcare communications.

Webinar Recap: Win Coverage in Today’s Multifaceted Media Landscape

July 5th, 2019 by

Digital technology has changed nearly every aspect of media. There are fewer major media outlets, though niche publications and online news sites have grown. And PR pros now greatly outnumber content creators (formerly known as writers, editors or reporters). What does all this mean for those PR pros engaged in media relations? A trio of senior PR professionals addressed this question during a recent PRNEWS webinar. A summary of their ideas follows.

Physician Makes the Case That Communications Is Vital to Your Health

July 3rd, 2019 by

Communicators take pride in the messages they craft. They consider their work important. For Dr. Jennifer Mieres, a cardiologist and the keynote speaker at PRNEWS’ Top Women in Healthcare Communications awards luncheon later this month, communicating health information to the public is vital. Her goal is to ensure people have a sound understanding of their role in preventing disease. From there, they can become empowered partners in their healthcare, she says.

Sabra Hummus Does Its Research and Exploits the ‘Meatiest Time of the Year’ Using Humor

July 1st, 2019 by

With the unofficial start of the summer on July 4, Americans break out their grills. Demand for beef rises as a result. How can a vegetarian staple like hummus compete at this time of the year? Sabra Hummus did its homework and combined its research with humor for a campaign that goes to the heart of customers’ anxieties.

Top Women in Healthcare Communications See Data as a Tool to Boost Industry’s Storytelling

July 1st, 2019 by

There are few topics that touch more people than healthcare. For the broader public, healthcare often is equated with cost. Fair enough: American healthcare spending as a percentage of Gross Domestic Product is enormous. We asked finalists for PRNEWS’ Top Women in Healthcare Communications to discuss several issues, including communicating about cost.

Event Planner Mixes Smart Pitching, Personal Touch to Start Canadian Soccer Trade Show

July 1st, 2019 by

A soccer trade show sounds like a decent idea, but in Canada? Here’s how Rich Padulo took his idea from conception to reality. He shares what he learned along the way.

Consumer Engagement With Pharma’s Social Off 62%, Health Insurers Take 42% Whack

July 1st, 2019 by

With PRNEWS’ Top Women in Healthcare Communications awards luncheon coming up later this month, we asked our data partner Shareablee to look at the most socially active pharma and healthcare insurance providers for the first months of 2019. Clearly, these sectors need to address their social media strategies as both suffered major downturns in consumer engagement vs 2018.

New Data About Tech’s Reputation Illustrates Need for Regular Testing Market Assumptions

July 1st, 2019 by

It’s critical to keep a vigilant eye on your audience and frequently take its temperature. For example, based on the negative media coverage of big tech, you’d expect the industry’s reputation would be abysmal. Instead of assuming, a researcher used data to test that assumption. Some of the results were surprising.

Survey Roundup: Trust Tops List of PR Issues, 20% of U.K. Execs Don’t Know What ‘PR’ Means

July 1st, 2019 by

There was a slew of PR-related studies released recently. Some contained good news for the industry, others did not. Included in the findings: a good portion of executives in the U.K. don’t know what the abbreviation PR means; earned media remains a good bet; PR firm profitability remains in good shape; and MuckRack has added publisher data to its suite.