Stories by Seth Arenstein

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US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for Greenwashers

September 6th, 2022 by

In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.

Boiling Down Communication to Two Questions: ‘Who is the Audience? What is the Message?’

September 1st, 2022 by

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.

Perhaps Musk-Twitter isn’t a Crisis, Yet Chipotle’s NY Settlement Could Spark One

August 16th, 2022 by

In this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?

Public Trusts Doctors and Scientists, Distrusts Politicians, Ad Execs

August 16th, 2022 by

We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.

The ‘Bad-Facts’ Crisis: Smart Yet Aggressive Communication and Values

August 15th, 2022 by

Do PR crisis pros think or act differently when entering a situation that they know contains, for want of a better term, bad facts? We ask Abigail Greenheck, group SVP, Beehive Strategic Communications, and Daniel Rene, managing director, kglobal.

Buzz Box: Terms You Need to Know [August 2022]

August 15th, 2022 by

Each month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and Blenderbot.ai.

Despite Disagreement Over Length, Academics and Communicators Say Writing Remains Top Skill

August 7th, 2022 by

Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

NFTs Offer Limitless Potential for Marketers, But They Must Mature First

August 4th, 2022 by

NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.

Managing YOTEL’s Global PR: Constant Communication, Consistency, Flexibility and Travel

July 27th, 2022 by

Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.

Two Years After George Floyd: Plenty of Talk about DEI, Not Enough Action

July 21st, 2022 by

George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.