Stories by Seth Arenstein


PR Council Eyes AI Guidelines; Pushes Broad Talent for Agency Growth

February 7th, 2023 by

PR Council leaders say its board soon will discuss issuing guidelines for generative AI. In addition, they believe PR agencies must tap more talent, including data analysts, so they can maintain growth.

An Ethical Conundrum: Should Companies Post Diverse Imagery if They’re Not Diverse?

February 6th, 2023 by

It’s hard to believe but there are few ethics governing imagery in communication. Some companies are taking advantage of this in the DEI space.

Crisis Averted: Adani, Hindenburg and PagerDuty Prove Communication Matters

February 1st, 2023 by

We thought Adani might have averted a bad situation since its FPO was successful. That changed quickly. PagerDuty’s issue is more predictable. Its CEO needs a communication function or a more competent one.

First Steps During a Crisis: Gauge the Intensity and Show Vulnerable Side

January 30th, 2023 by

In part II of our interview with PR crisis pro Bridget Paverd, we focus on a human dimension of crisis, apologizing with humility.

Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s Allowance

January 26th, 2023 by

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

Flat vector design statistical and Data analysis for business finance investment concept with business people team working on monitor graph dashboard

Data Roundup: Smaller Newsrooms, San Francisco’s Name, Employers and Political Info

January 25th, 2023 by

In this Data Roundup, we examine media, pitching, trust in business and creators/influencers. We also touch on ChatGPT and San Francisco.

[VIDEO] PRNEWS Live Dives Inside Edelman’s New Trust Barometer for 2023

January 19th, 2023 by

In spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.

Can Media Relations Pros Accurately Target Journalists with Automated Lists Alone?

January 19th, 2023 by

Can technology alleviate errant pitches, a top complaint of media members? Probably not immediately. There is hope for the future, though. In addition, there are work-arounds available now.

PR Roundup: Hamlin Well, Royal Book Leaks, No Happy Meal for McDonald’s

January 12th, 2023 by

The media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald’s took a hit for an old PR crisis.

PR Crisis Response is Much More Than Trusting Yourself, But It Begins There

January 10th, 2023 by

Gauging how quickly to respond is one of the more difficult elements of PR crisis. Yet a prompt response is a critical part of recovery. As such, crisis expert Bridget Privard says instilling confidence in executives through training and planning is vital.