Stories by Seth Arenstein


How the U.S. Men’s Soccer Captain, 23, Delivered a Pitch-Perfect Response

November 29th, 2022 by

Was the US Men’s Soccer captain media-trained? We’re not sure, but his cool-headed responses to difficult questions were excellent.

Strange Bedfellows: How Tyson Foods Resurrected Beyond Meat

November 16th, 2022 by

Sometimes PR crises throw together companies that usually don’t mix. Regardless, preparing in advance for a PR mishap or crisis always is a wise move.

A Humble Guide to the Importance of PR Crisis and Corporate Reputation

November 15th, 2022 by

For authors of books about the basics of  PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.

My Way or the Highway: Vendors Measure Misinformation and Disinformation

November 15th, 2022 by

PR pros know misinformation, or unintentionally misleading content, and disinformation, material its creator knows is untrue, can instigate a PR crisis and blemish reputation.  With a survey claiming reputation will overtake margin as a driver… Continued

PRNEWS Doubles Education A-List, Sees Rise in Analytics, Strategy, Writing, DEI

November 15th, 2022 by

Signifying a growing popularity in PR as an academic major, our 2023 Education A-List has doubled in size. We noticed a rise in schools revising their curricula, offering classes that emphasize data and analytics as well as strategy and writing.

Ye and Irving Incidents Emphasize the Importance of Timing in PR Crisis

November 15th, 2022 by

There are several aspects of timing that influence PR incidents/crises.  First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage,… Continued

Terms You Need to Know [Q4 2022]

November 15th, 2022 by

In this month’s edition, we focus on FTX and RSV.

Members Only: Nimble, Cross-Functional Crisis Team Can Include External Players 

November 14th, 2022 by

The composition of your core PR crisis team, how often it meets and how it jumps into action when a situation arises form this dialogue with PR experts.

43% of PR Pros Measuring More in Shaky Economy, Yet 69% Battle Measurement Barriers

November 1st, 2022 by

As was the case in 2021, our annual Measurement Month survey found reasons for optimism about measurement and data use in PR. Yet issues persist as measurement barriers block a full-on celebration.

It’s More Than Timing: Research and Creativity Help Get Products in Holiday Gift Guides

October 26th, 2022 by

PR pros often begin in the summer working on getting products in a holiday gift guide. On the other hand, there’s more than timing involved.