Was the US Men’s Soccer captain media-trained? We’re not sure, but his cool-headed responses to difficult questions were excellent.
Stories by Seth Arenstein
Sometimes PR crises throw together companies that usually don’t mix. Regardless, preparing in advance for a PR mishap or crisis always is a wise move.
For authors of books about the basics of PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.
PR pros know misinformation, or unintentionally misleading content, and disinformation, material its creator knows is untrue, can instigate a PR crisis and blemish reputation. With a survey claiming reputation will overtake margin as a driver… Continued
Signifying a growing popularity in PR as an academic major, our 2023 Education A-List has doubled in size. We noticed a rise in schools revising their curricula, offering classes that emphasize data and analytics as well as strategy and writing.
There are several aspects of timing that influence PR incidents/crises. First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage,… Continued
The composition of your core PR crisis team, how often it meets and how it jumps into action when a situation arises form this dialogue with PR experts.
As was the case in 2021, our annual Measurement Month survey found reasons for optimism about measurement and data use in PR. Yet issues persist as measurement barriers block a full-on celebration.
PR pros often begin in the summer working on getting products in a holiday gift guide. On the other hand, there’s more than timing involved.