Stories by Seth Arenstein


Reputation Building is Bottom Up and Top Down, and Requires Internal, External Communication

September 3rd, 2021 by

Shaffra Gray-Read, senior reputation manager for KFC (UK & Ireland), talked with PRNEWS about her interest in diversity & inclusion as well as her penchant for using data.

The Content Studio Model is Propelling Holistic Approach in B2C’s Digital-First PR Push

September 1st, 2021 by

Though it’s rare for companies and PR pros, especially those in the B2C space, to be without a digital PR or video effort, some communicators view digital PR as a storytelling supplement only. They add video, podcasts and other social media tools to the communication plan only after more traditional media relations elements are set.

Kia Canada Shocks Journalists with a New Car and an Electrifying Stunt 

August 31st, 2021 by

In late July Kia Canada launched its EV6 crossover with a press event featuring Canadian singer/songwriter Fefe Dobson. The car’s battery powered the electric guitar of Dobson’s guitarist. Our curiosity led to a conversation with Michael Kopke, marketing chief, Kia Canada.


Peloton: More Evidence That Prompt Truth-Telling Wins

August 27th, 2021 by

Obfuscating bad facts is one way to survive a crisis. Unfortunately, it’s often not a good long-term strategy.

Names and Numbers You Need to Know: August 2021

August 17th, 2021 by

For this month’s Buzz Box, we look at names and numbers you should know.

SolarWinds, Peloton Show Importance of Seeing Crisis as Long-Term Endeavor

August 17th, 2021 by

just when you thought cyber would recede from the news cycle after it dominated the June Summit between President Joe Biden and Russian leader Vladimir Putin, Russian hacking returned it to the headlines.

Crisis Pros Enter Our Scenario and Show How Preparation Saves Valuable Time

August 11th, 2021 by

Ken Fields, SVP and senior partner, Americas crisis lead, at FleishmanHillard, and Ben LaBolt, partner, Bully Pulpit Interactive, often ‘parachute’ into a crisis. We asked them what they like to see when they get there. In short, the answer was preparation. Companies with a crisis infrastructure, a set of plans and procedures and a well-practiced team will be several steps ahead when outside crisis pros arrive.

newspapers lined up

Mission Impossible? Fewer Than 8 Percent of Pitches Become Stories

August 5th, 2021 by

Another round of surveys demonstrates the importance of persistence when it comes to media relations. And with all the surveys floating around, are your company’s employees experiencing survey fatigue? There’s a cure.

Back to School: Writing Still at the Top for PR Pros and Academics; Culture,WFH Issues Rising

August 1st, 2021 by

We asked PR professors about trends in education for the approaching academic year. Where do students need instruction most? What skills or knowledge do they hope their charges gain before heading into the business world? We inquired of PR pros about skills/talents they seek most in young candidates. What areas require on-the-job training, which, during COVID-19, has been done remotely?

PR Stars Mix Family, Humility, Humor and Cartoons in Enjoyable Books for Summer

August 1st, 2021 by

[Editor’s Note: Since many of our readers will take time off during August for a well-deserved break, we follow our July books reviews with another installment. It’s our way of wishing you a good vacation