Stories by Regina D'Alesio

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PR News Q&A With Christopher Lagan: Beware of Using Facebook as Push Tool

January 24th, 2012 by

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook.

PR News Q&A With Christopher Lagan: Beware of Using Facebook as Push Tool

January 24th, 2012 by

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook.

PR News Q&A: Keys to Increasing Facebook Engagement

April 19th, 2011 by

Want to keep your Facebook likers engaged? Facebook Conference speaker Jason Winocour of Hunter PR recommends useful and entertaining content, and open dialogue—and try not to delete negative posts.

PR News Q&A: Social Media as a Way of Professional Life

April 7th, 2011 by

Michael McManus, director of public relations at Sodexo Inc., shares some social media team-building tips that he’ll expand upon at PR News’ May 24 Facebook Conference.

First Step Toward Meaningful PR Metrics: Focus on Bottom-Line Organizational Goals

March 28th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines.

Year-to-Year Trend Data, Stakeholder Outreach Critical to Effective Reputation Measurement

March 21st, 2012 by

In advance of PR News’ April 18 PR Measurement Conference in Washington DC, Spectra Energy’s Andrea Grover provides tips on measuring brand reputation – online and off.

Focus Your PR Measurement Strategy on What You Can Influence

March 15th, 2012 by

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.

PRIME Research’s Mark Weiner Dispels Some PR Measurement Myths

March 7th, 2012 by

In advance of PR News’ April 18 Measurement Conference in Washington, D.C., PRIME Research’s Mark Weiner shares insight into how to prove the value of PR to the C-suite.

PR News Q&A With Jason Forget: Focus on Business Outcomes, Not Campaign Outputs

February 29th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals.

PR News Q&A With Priya Ramesh: Wear a Marketing Hat for PR Measurement

February 21st, 2012 by

The director of social media for CRT/tanaka and speaker at PR News’ April 18 PR Measurement Conference says all PR pros need to constantly ask themselves this question: "What defines success for my company from a PR standpoint?"