PR work is under-leveraged and under-valued because it’s so widely misunderstood.
Stories by Amanda Proscia
Shifting Reputational Gears on Hyundai and Kia’s Viral Theft Phenomenon
October 23rd, 2023 by Austin AdamsBeyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course.
A PR Pro Picks 2019’s Best PR Crises…So Far [VIDEO]
June 26th, 2019 by PR News StaffWhat are your choices for the top PR crises of 2019’s first six months? As is her custom, Solomon McCown & Company president Ashley McCown goes out on a limb, picking her top five and presenting them in this short video. Can you guess what her quintet of PR crises will be? One hint: her top picks involves a global brand that was a leader in its sector, at least it was prior to its crisis.
Words that Repel Reporters (Let us Count the Ways)
December 23rd, 2012 by PR News StaffDespite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.
Data Inches Closer to the Core of Marketing Communications
December 13th, 2012 by PR News StaffStudy points to the growing demand among companies for data that can drive strategic marketing decisions.
5 Job Interview Questions that Get to the Truth
December 12th, 2012 by PR News StaffAs the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.
How to Avoid the Worst Mistakes in Writing a Press Release
December 11th, 2012 by PR News StaffDespite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.
When Animals Help Tell a PR Story
December 7th, 2012 by PR News StaffSPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.
3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost
December 6th, 2012 by PR News StaffThe Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.
With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros
December 4th, 2012 by PR News StaffProduction house just a preview of things to come for PR pros that are producing more online-video programming.