Stories by Jade Faugno-Maria

It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?

The PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.

Today, the average consumer can likely name several major supply chain disruption events while still knowing little about the intricacies of the supply chain. The logistics industry faces a problem: It is only recognized for its catastrophic failures, like the bridge collapse, rather than being recognized for its innovation and growth in the $26B industry.

Effectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand. 

While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.

In this landscape, shifting from short-term gains to long-term strategies is crucial in demonstrating the value of small PR agencies and fostering ongoing partnerships. Here’s how to make that shift effectively.

How AI-powered search engine recommendations will make earned PR placements more impactful than ever.

During high-traffic news cycles—including social and political global events—many brands may feel obligated to join the thread and contribute to the trending story, feeling mounting pressure for their corporate teams to comment on headlining news.

The PRNEWS team has announced the finalists of the 2024 Platinum Awards, the world’s largest and most prestigious recognition program for public relations and communications professionals.

Kimberly Cheatle’s, now-former director of the Secret Service, swift downfall highlights the critical communication skills leaders must master during crises.