Stories by Matisse Hamel-Nelis

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Sign Language Deaf Disabled People Video Conference

Disability Pride Month: Moving Beyond Tokenism to Authentic Representation

July 30th, 2024 by

By amplifying real stories and voices, promoting diverse representation and steering clear of ableist tropes and stereotypes, organizations can foster a more inclusive and accessible society.

Influencer backlash from accusations of a copy of Marc Jacobs The Tote Bag TikTok video

What PR Pros Can Learn from Influencer Nara Smith and Marc Jacobs Collab Backlash

July 29th, 2024 by

The campaign is facing some backlash from users for allegedly imitating another creator, Mary Korlin-Downs, who previously made a similar video baking the same bag from scratch through a trade partnership with the Marc Jacobs brand.

CrowdStrike blue screen during a giant global tech outage in July 2024

Sorry, Not Sorry: Did CrowdStrike’s CEO Really Owe the Public an Immediate Apology?

July 23rd, 2024 by

If the public expects a CEO to deliver a “rip your heart out” apology to every blunder, they will be destined to become desensitized.

AI and Communications Analytics: A Match Made in Heaven

July 22nd, 2024 by

Increased awareness around and access to generative AI brings equal parts anxiety and excitement. Indeed, there are ethical issues to contend with, but also significant advantages to adding AI-powered tools to your work. Our author explores how communications analytics experts are exploring the creativity and freedom that comes with AI across analytics and primary research.

Why Companies Fail At Influencer Marketing

July 15th, 2024 by

Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.

Long road

The Media Relations Long Game

July 10th, 2024 by

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards

July 10th, 2024 by

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

Why Awards Should Be an Integral Part of Your PR and Marketing Plan 

July 9th, 2024 by

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

man on a laptop logging into linkedin, where he may post something on thought leadership in his industry.

Break Through the LinkedIn Noise by Avoiding Four Mistakes

July 8th, 2024 by

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.

follow these tips to make your PR presentation golden

5 Gold Medal Tips to Make You a Top PR Presenter

July 2nd, 2024 by

By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.