Stories by PRNEWS


[QUIZ] Do You Know Your PR History?

August 31st, 2020 by

Do you know the history of PR? If so, you should be able to handle this quiz with ease. Be prepared to learn something (who the first Black woman to own a PR firm was, who is considered to be the “father of PR,” or which legendary PR pro helped conceive the celebration for the first Earth Day in New York).

tiktok webinar

Will TikTok’s PR Campaign Work?

August 27th, 2020 by

There seems to be a new story everyday with TikTok, the popular video-sharing app that’s in a battle against the White House for survival. The most recent story is that new CEO Kevin Mayer is leaving after just four months. Still, TikTok is fighting back, deploying weapons that are familiar to PR pros. Can it win?

businesswoman in library

Women’s Equality Day and PR: A Work in Progress

August 26th, 2020 by

Today we celebrate the 100th anniversary of Women’s Equality Day, marking a century since women won the right to vote via the 19th Amendment. It’s prudent to temper the celebration and recognize that the vestiges of inequality persist. The author offers examples of how PR can attack current instances of inequality.

In PR, Let The Work be Your Signature

August 25th, 2020 by

In this difficult moment, veteran communicator Marc Whitt offers a pep talk to fellow PR pros. He compares PR work to a craft and concludes that like a stonemason, the communicator’s reward is personal. It’s knowing that you’ve done your job well and that its benefits may last for years.


Has the Novel Coronavirus Killed Media Training?

August 24th, 2020 by

Should you defer media training owing to the pandemic’s restrictions on travel and social distancing? While it’s a bit trickier during COVID-19, and in-person coaching is best, technology workarounds exist, our author, a former TV journalist, argues.

diverse business

Three PR Trends to Invest in During the Pandemic and Beyond

August 19th, 2020 by

The media market was changing before the pandemic hit. Some of those changes have accelerated or slowed as a result of the novel coronavirus. How should PR pros approach the next few months and the years after that? Our author offers three trends to consider.

Gen Zer’s View: PR Needs to Prompt Social Conversations About Change

August 18th, 2020 by

Engaging content can not exist in a vacuum. It must respond to the times that created it, argues Thomas Gillespie, a PR pro fresh from an internship. In an age where politics, culture, entertainment and mass movements merge, PR pros must be quick, thorough and compassionate. They must lead the conversation, not react to it.

Tips For Measuring the Outcome of PR Efforts

August 17th, 2020 by

PR measurement need not be expensive or difficult. Moreover, with data proliferating in the digital environment, PR needs to measure its effort and demonstrate value. NRPR chief Nicole Rodrigues offers a review of measurement basics.

Agency Elite

PRNEWS Announces Inaugural Agency Elite Top 100

August 16th, 2020 by

Agencies on the list represent a wide range of both industry specializations and core capabilities. They specialize in crisis communication, media relations, reputation management and public affairs to digital communications, social media, content creation and everything in between.

McDonald’s Re-writes Playbook for Corporate America and Crisis

August 14th, 2020 by

In a clawback that is considered highly unusual, McDonald’s sued its former CEO to recoup millions from his November 2019 departure package. Our authors contend the brand’s lawsuit signals a new chapter in how companies will approach PR crises in the era of #MeToo and Black Lives Matter.