Stories by Gil Bashe and John Bianchi, Finn Partners

A Platinum Remembrance: The Power of Raising Your Voice

September 17th, 2019 by

With tonight’s Platinum PR Awards, PRNEWS’ most prestigious honors, we revisit a 2017 Platinum Hall of Fame inductee, Let’s Win! Pancreatic Cancer. Finn Partners’ Gil Bashe and John Bianchi write that Let’s Win! continues to do great work, though pancreatic cancer is spreading fast. A massive effort is needed to tame this scourge.

The 10 Essentials of an Effective Digital Communications Campaign

September 16th, 2019 by

Organizations may work in a multitude of industries and locales, but all have something in common in a world where competition is on the rise: a growing need to put themselves in front of and promote themselves to rapidly changing client bases. From a social media standpoint, all face a pressing demand to redefine the shape of communications and outreach efforts to better meet these audiences’ changing interests and methods of interacting with an increasingly connected and social world.

Fast & Furious: Platinum Keynoter David Brier on How to Nail Storytelling [VIDEO]

September 10th, 2019 by

At the Platinum PR Awards Gala next week in New York City, bestselling author David Brier will break down some of the biggest questions in public relations today: What makes great brands great? How can brands can survive in today’s dynamic landscape? And how do you take your brand to the next level with storytelling that inspires? Get a sneak peek as David hammers out the secret to storytelling with PRNEWS editorial director Melissa Hoffmann.

Running an Agency? Here’s How You Start Optimizing Your Business Model

September 4th, 2019 by

Demand for public relations agencies continues to grow. But with the entire concept of strategic communications quickly evolving, the business model of the agency needs to be reassessed and, often, modernized and right-sized. Here are some considerations as a jumping off point.

5 Ways to Do LinkedIn Right

August 29th, 2019 by

Most of the time you should just say no to Facebook, target tweets carefully and, most importantly, embrace LinkedIn and its tools. LinkedIn exists to help people and businesses connect, and an effective strategy will put your story in front of a large audience. It is best used as a platform to highlight your thought leadership, announce the good stuff you’ve got going on, and put your savvy people up front to let them shine.

A Journalist Tells All: Getting the Attention of a Busy Broadcast Journalist

August 26th, 2019 by

Like most journalists, sports reporter Bobby Trosset gets inundated with emails, announcements, press releases, and loads of correspondence that are all trying to grab his attention. How can you get to the top of a busy journalist’s inbox? Trosset has some tips for communications professionals who want to get his attention.

Why Brands Should Not Take a Stand in the Age of Internet Outrage

August 23rd, 2019 by

Every day, it seems that someone is reiterating the same point: the world is more divided than ever before. This constant talk of division also brings up the idea that there is a need to take sides, and many brands are doing just that. Taking a firm stance on one side of a political issue and disavowing the other has become a popular marketing tool recently, but is it the right move for your brand?

3 Ways to Get Reporters to Read Your Pitches

August 22nd, 2019 by

At this point, everybody knows the score. Journalists are doing more with less and they don’t have time for copy-and-pasted press releases. You’re wasting their time and you’re wasting your own. Boring pitches, poorly targeted pitches and fluff help no one.

How to Use Your Website to Elevate Your Brand

August 21st, 2019 by

Aligning your brand with your website is all about consistency, core messaging, and audience appeal. How can you make sure your website is compelling to your audience and encouraging return visits? Some pros on the front lines weigh in.

Lessons Earned: How Shortfalls Can Become Strengths

August 20th, 2019 by

There is a proverb that says, “Failure is the mother of success.” And we, as business professionals, know this to be true. Struggle is the best educator. And innovating and failing fast has become a top business strategy. In this PRNEWS series, in partnership with the Institute for Public Relations, some of the most successful leaders in the industry will share the lessons they have learned from failure.