Stories by PRNEWS

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PRNEWS Unveils Platinum PR Awards Finalists, Winners Unveiled Oct. 12 at NY Gala

August 22nd, 2022 by

PRNEWS announced the 2022 Platinum PR Awards finalists. Honorees and winners will be announced during a gala in New York on October 12.

Virtual Influencers Offer Advantages, but They’re Not Plug ‘n’ Play

August 3rd, 2022 by

AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.

Mixing Data with Human Interaction Can Maximize Media Relations

July 27th, 2022 by

Media relations is based on building relationships with media through interpersonal contact. Yet judicial use of data and tools plays a part.

Making Small Changes in Your Writing Can Improve It Greatly

July 25th, 2022 by

Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.

With Recession Ahead, PR Diners Focus on Showing Value Daily

July 6th, 2022 by

With a recession possible, PR, like many sectors, is concerned. A dinner of in-house communicators says showing value through data is key.

Fear Not, AI Can Help Prove PR Results & ROI

June 30th, 2022 by

Some PR pros may fear or resist artificial intelligence (AI). They view it as a threat, worrying it could replace humans with robots. But that’s hardly realistic. PR primarily is about relationship building, with those… Continued

Creating Thought-Leadership Articles that Media will Publish

June 22nd, 2022 by

As a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued

Getting Media Coverage in Cleantech and other Exploding Sectors

June 20th, 2022 by

[Editor’s Note: This essay uses the cleantech sector as an example. Its takeaways apply to many sectors.] Despite shaky capital markets and a seemingly overnight reduction in private-tech startups’ value, the cleantech/renewable energy/sustainability sector is… Continued

The Social Shake-Up & Social Break monthly Q&A for social media managers on green background with headshot of Sabrina Merritt, Social Media Expert

[VIDEO] This Month’s ‘Social Break’ Explores Strategic Onboarding

June 15th, 2022 by

This month’s Social Break explores strategic onboarding for social media clients.

Are Thought-Leadership Bylines No Longer Delivering? Here’s How They Can

June 13th, 2022 by

Has the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.