Stories by Manu Muraro and Danielle Brigida

Two PR Pros Recommend Tools to Improve Your Instagram Content on a Tight Budget

June 5th, 2018 by

Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There’s no better duo to begin this feature than Manu Muraro, founder of Your Social Team, and Danielle Brigida, national social media manager, U.S. Fish and Wildlife Service. We asked them what tools they use to bolster their Instagram feeds.

How PR Can Improve Gender Equity in Media Coverage

May 21st, 2018 by

David Leonhardt of The New York Times called out himself and fellow journalists for failing to include enough women as sources in articles. How can communicators, who often are the journalist’s conduit to expert sources, turn around this situation? Dina Burns and Patrick George, directors at KP Public Affairs, offer suggestions.

PR Pros Urged to Double Down on Ethics, Education to Advance Trust

May 1st, 2018 by

We asked PRSA chief Anthony D’Angelo to provide his vision about what PR should be doing to boost its image as an ethical profession. This column is his response.

Cat Video Game Sweeps Owners Off Their Feet

April 26th, 2018 by

Today, Epic Games released Meow Town, a video game made for lazy cats to sharpen their hunting skills and get a little exercise. In the game, cats can choose from three settings: Medieval, Present Day… Continued

B2B Content Posted, Engagement Fall in Q1 ’18; Videos Posted Rise 4%

April 24th, 2018 by

Last week we examined the top 10 U.S. B2C brands’ social activity in Q1 2018. Generating 2.1 billion consumer engagements across Facebook, Twitter and Instagram, B2C’s grew their consumer engagement 4%

The Week in PR

April 24th, 2018 by

What’s in a Name? Is it fair to call the fatal accident that occurred aboard Southwest Airlines flight 1380 last week a PR crisis? Was what happened at a Philadelphia Starbucks April 12 a PR crisis

60% of Global Brands Unprepared for GDPR; Just 28% Believe Data Regime Will Mean Big Changes

April 24th, 2018 by

GDPR has nothing to do with GDP, although some portion of gross domestic product may be needed to reach GDPR compliance. Seriously, a new study shows most firms are not ready for Europe’s GDPR regime, which comes into effect next month.

Facebook and Google Trust Is Eroding Yet It’s Too Early for Communicators to Abandon Ship

April 24th, 2018 by

Trust, thy name is not Facebook. Go, ahead, Google it. But is Google a trusted source? Joking aside, Facebook is not the sole tech brand with a trust deficit. Put Google in that category, based on a new Gallup

Starbucks Made the Right Moves to Defuse Crisis Yet More Work Remains, PR Pros Say

April 24th, 2018 by

As we say in This Week in PR , you could look at the Starbucks situation in several ways: for a brand with such a progressive stance on diversity and inclusion, it didn’t deserve to get blasted the way it

Just 9% of U.S. Teens Name Facebook as Favorite Social Media Platform, Snapchat Tops Teens’ List

April 17th, 2018 by

How many ways can data show it? Facebook is the social platform of choice for those older than 18. PiperJaffray found another way to express this thought. It asked U.S. teens to name their favorite social platform. Just 9% of them responded that it was Facebook. Nearly 50% said Snapchat was at the top of their lists.