Stories by Eric Rose

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An 8-Step Comms Strategy for Overcoming Ageism in the 2024 Presidential Election 

March 5th, 2024 by

To address the age challenge for political candidates, PR professionals can enact an eight-step strategic path to elevate their public images, highlight their leadership and demonstrate that their age does not impact their ability to lead.

Listening to Stakeholders Doesn’t Just Build Trust – It Protects Reputation

March 4th, 2024 by

The reputational impact of a crisis can be reduced, largely by embarking on a journey of rebuilding trust, engaging with all stakeholders, keeping employees motivated and bringing about deep-seated internal change, if need be. Our author details what steps PR professionals should take when a crisis erupts.

How to Stay Focused During This Period of Tech Media Disruption

February 29th, 2024 by

The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be more likely to help your clients achieve their objectives and reach your own professional goals.

How to Counter a Deepfake Narrative With Crisis Communications

February 26th, 2024 by

In 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.

PR Measurement Predictions From the PRNEWS 2024 Agency Elite

February 21st, 2024 by

While fielding applications for PRNEWS’ 2024 Agency Elite Top 100, we tasked agencies with envisioning what the future of the PR and communications industry would look like in several years. Following are five predictions for the future of PR measurement according to several of our Top 100 Agency Elite.

7 Ways to Publicize Awards (Without Sounding Conceited)

February 20th, 2024 by

It’s a unique selling point to be an award-winning company, as it enhances credibility and trust, so don’t keep it a secret.

Is It Dangerous to Let AI Train on Your Corporate Content? A Balanced Approach for Communicators

February 16th, 2024 by

The New York Times is suing OpenAI for copyright infringement. Communicators, too, will need to decide if there is a danger in letting AI models train on their corporate content. Right now, PR professionals are embracing it as a productivity enhancer and marketing tool. But the way forward may require some balance.

How to Implement a Competitive PR Strategy – And Three Mistakes to Avoid

February 16th, 2024 by

Outmaneuvering a PR competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Though many organizations default to an ad-hoc, figure-it-out-as-they-go approach, our author reveals a better way.

Unlocking the Power of Love: Aligning Brands With Key Cultural Moments

February 14th, 2024 by

Valentine’s Day is a massive cultural bandwagon for brands to jump onto. And for many, this opportunity pays off. But brands, like anyone else on Valentine’s Day, can get it wrong if they’re thoughtless.

Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos

February 13th, 2024 by

By incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.