Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued
Stories by PRNEWS
A Few Things About San Francisco
February 2nd, 2012 by PRNEWSAt PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued
It’s Hard to Silence Conversations Online, Just Ask Putin
February 2nd, 2012 by PRNEWSVladimir Putin’s campaign Web site for the upcoming Russian presidential election, which takes place on Mar. 4, has provided a good reminder for PR pros on the dangers of trying to control the conversation around… Continued
PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet
February 2nd, 2012 by PRNEWSThe speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued
Planned Parenthood Cut-Off Tests Komen’s Public Image
February 2nd, 2012 by PRNEWSIn the lead-up to the 2012 election, it seems that no nonprofit organization is exempt from dealing with the pressure of politics. This is particularly true for Susan G. Komen for the Cure, which halted… Continued
Facebook’s Message to Investors: Look to the Stars
February 2nd, 2012 by PRNEWSFacebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued
An Opportunity for Pinkberry to Do Good
February 2nd, 2012 by PRNEWSTry to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued
As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices
February 1st, 2012 by PRNEWSThe new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued
Carnival Crash Needs an Industry Response
February 1st, 2012 by PRNEWSSome crises are bad news for an entire industry, not just for the unfortunate company that is directly affected by a natural disaster, accident or act of malfeasance. Such is the case with Carnival Corp.’s… Continued