Desktop publishing pioneer, Quark, took a market nosedive in the early 2000s. Thanks in no small part to a rejuvenated communications function, Quark is now rising from the ashes, exploring new markets while still releasing new versions of QuarkXpress.
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Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.
Communication Sciences International CEO Mike Herman suggests applying the backbone of PR—ethics, information and truth—to all social media actions.
While social media has changed the makeup of PR campaigns and the day-to-day tasks for PR pros, it also has presented a range of personal/professional use discrepancies.