Stories by PRNEWS

Developing and disseminating information about public relations research and effective public relations approaches has been the charter of the Institute for Public Relations Research & Education since the group broke away from the Public Relations… Continued

Almost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued

With tight budgets and pressure from management to show results, more and more organizations are putting their promotional dollars behind direct marketing. The sophistication of databases and expanding number of channels through broadcast, cable TV,… Continued

1. Twitter hashtags like #pinkslime have attracted thousands of people who voice their opinions on hot-button issues.  2. Top talent will not stay at a company that does not encourage growth.  3. Eight out of… Continued

Eight out of 10 Americans don’t believe companies are addressing all of their environmental impacts.

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.

â–¶ Financial Journalist Power Rankings: With five journalists in the top 10, The New York Times dominates the rankings of the most influential U.S. financial journalists, according to the 2012 Gorkana Survey of Financial Journalists.… Continued

1. The “Kony 2012” video not only created controversy, it generated 100 million views in six days. 2. It took 24 hours for NPR’s This American Life to post a retraction to its story on… Continued

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.