Stories by Deb Gabor


PR Alone Won’t Help Southwest, It Needs a Strategic Rebrand

January 23rd, 2023 by

Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.

Reaction to Damar Hamlin’s Injury Reinforces the Power of Hope for PR

January 18th, 2023 by

Hope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.

Tips That Will Improve Your Writing in 2023

January 12th, 2023 by

‘Keep moving ahead’ often is good advice in many endeavors. Turns out, this philosophy can help improve your PR writing, too.

A Communicator’s Calling: Serving Others First

January 11th, 2023 by

U of Kentucky communicator Marc C. Whitt offers characteristics of the PR pro as servant leader. These include leading with humility, compassion and authenticity. In addition, the servant leader encourages career and educational growth in team members.

young men and women use news application on mobile phones and laptop

Media Relations 2023: Consider Backgrounders, FAQ Pitches and Nonprofit Newsrooms

January 9th, 2023 by

With fewer reporters covering more beats, PR should consider offering background briefings on complex topics, panelists said during a PRNEWS event. But be authentic; don’t disguise a pitch as a background briefing.

NFL football

The PR Link Between ‘Monday Night Football’ and Capitol Hill

January 4th, 2023 by

They were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.

vector illustration of businessman looking forward to 2023

PR Predictions for 2023 from the PRNEWS Team

December 22nd, 2022 by

As we head toward a new year, our editorial staff offers brief thoughts about what 2023 holds for PR and communication.

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The Role of Influencers in Regaining Consumer Trust in News

December 21st, 2022 by

We ask industry experts to discuss emerging media, influencer strategy and the role that influencers play in a 360-degree media approach.

newspapers lined up

Pitching Successfully in the ‘News-You-Can-Choose’ Media Environment

December 21st, 2022 by

Today’s news landscape lets consumers choose their news. As such, media relations pros must adapt and provide content that’s useful for journalists and their audiences. Here are 3 tactics that work.


Protecting Companies from Being Victims in the Next Ye Controversy

December 19th, 2022 by

Influencers can help and hurt. Since the PR pro’s job includes protecting brand reputation, they should know how morals clauses work.