Stories by Nick Fulton

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A sample of Target's Pride collection 2024 including a rainbow colored purse and dress.

How Companies Can Engage Authentically with Pride Month

June 11th, 2024 by

June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.

Developing an SEO Strategy to Mitigate Reputational Harm

June 5th, 2024 by

Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.

Reputation Repair: The Potential and Limits of Boeing’s Next CEO

June 4th, 2024 by

Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.

PRNEWS Announces 2024 Top Women in PR

June 4th, 2024 by

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

Reporter Interviewing a PR Professional.

Media Relations 101: Talking to Journalists at Events

May 29th, 2024 by

One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.

opening a phone to see social media apps, which users may open to search topics

Social Search: How Users are Turning to Social Media for Information and Discovery

May 24th, 2024 by

If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?

PRNEWS Announces 2024 Education A-List Honorees

May 23rd, 2024 by

PRNEWS has announced its 2024 Education A-List, the PR industry’s comprehensive roster of the best higher learning institutions.

How To Optimize Success at Your First Trade Show With a Client

May 22nd, 2024 by

Incorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.

Musician Sean 'P.Diddy' Combs

Diddy’s Apology Disaster: 4 Lessons in What Not to Do

May 21st, 2024 by

The internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.

ChatGPT AI chat bot page seen on smartphone and laptop display with blurred GOOGLE search page.

How to Avoid Google Penalizing Your AI-Generated Content

May 20th, 2024 by

The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?