Stories by Juliet Di Frenza

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Scene with colin and penelope from Bridgerton season 3 on Netflix

Lessons from Bridgerton on Sharpening a Pitch

June 18th, 2024 by

In Bridgerton’s high society a simple misunderstanding with Lady Whistledown is all it takes to turn someone into a social pariah, relegated to hovering alone by the soiree’s punch bowl. It’s not that different for present day comms folks when pitching.

2023 Xbox Pride flag

How to Avoid Charges of Rainbow Washing During Pride Month

June 18th, 2024 by

Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

Communication, feedback and mockup with business people and speech bubble for logo, social media and forum.

When Anonymous Employee Feedback Hits Its Limits—and What to Do Next

June 17th, 2024 by

Anonymous employee feedback is a powerful tool for many companies. And, as this example illustrates, it carries the same risk of generating negative swirl as other anonymous platforms on the internet.

PRNEWS Announces Winners of 2024 Nonprofit Awards

June 13th, 2024 by

PRNEWS announced the winners of its 2024 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.

Director of IPR Measurement Commission on Trends in PR Measurement

June 13th, 2024 by

As a preview of our upcoming measurement event, we spoke with expert panelist Angela Dwyer, Head of Insights at FullIntel and Director of the Institute for Public Relations Measurement Commission, about some of the ideas being discussed in the PR measurement space today.

A sample of Target's Pride collection 2024 including a rainbow colored purse and dress.

How Companies Can Engage Authentically with Pride Month

June 11th, 2024 by

June’s dedication to Queer liberation was born from great struggle, profound loss and generational activism. For this reason, corporate campaigns have to be so much more than rainbow-colored logos, and the intention of these initiatives needs to be lasting.

Developing an SEO Strategy to Mitigate Reputational Harm

June 5th, 2024 by

Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.

Reputation Repair: The Potential and Limits of Boeing’s Next CEO

June 4th, 2024 by

Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.

PRNEWS Announces 2024 Top Women in PR

June 4th, 2024 by

Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.

Reporter Interviewing a PR Professional.

Media Relations 101: Talking to Journalists at Events

May 29th, 2024 by

One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.