Stories by Andy Lowe

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Long road

The Media Relations Long Game

July 10th, 2024 by

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards

July 10th, 2024 by

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

Why Awards Should Be an Integral Part of Your PR and Marketing Plan 

July 9th, 2024 by

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

man on a laptop logging into linkedin, where he may post something on thought leadership in his industry.

Break Through the LinkedIn Noise by Avoiding Four Mistakes

July 8th, 2024 by

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.

follow these tips to make your PR presentation golden

5 Gold Medal Tips to Make You a Top PR Presenter

July 2nd, 2024 by

By incorporating these gold medal tips into the presentation, you’ll be on your way to capturing the audience with every pitch, speech or press conference.

using AI for PR media monitoring

Five Ways AI Is Transforming Media Monitoring In 2024

July 1st, 2024 by

As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.

A New Method to Measure Media Relations for Business Growth

June 26th, 2024 by

This new media relations measurement initiative from Orlando Health, in conjunction with MediaSource and Mastercard as a measurement partner, is debunking the myth that media relations campaigns can’t be tied to business growth.

Executive Communication: Three Elements for Establishing Influence

June 26th, 2024 by

Executives becoming “influencers” doesn’t mean they’re sharing promo codes and ‘Get Ready with Me’ videos; it means they’re bolstering their credibility to compel audiences to think or act in a specific way on behalf of their organization. Here’s are three elements that must be considered.

doctor reading and scrolling through a tablet reading healthcare internal communications

The Impact of Digital Innovation on Healthcare Industry Communications

June 25th, 2024 by

While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.

Scene with colin and penelope from Bridgerton season 3 on Netflix

Lessons from Bridgerton on Sharpening a Pitch

June 18th, 2024 by

In Bridgerton’s high society a simple misunderstanding with Lady Whistledown is all it takes to turn someone into a social pariah, relegated to hovering alone by the soiree’s punch bowl. It’s not that different for present day comms folks when pitching.