PRNEWS today announced the winners of its 2025 Digital Awards, which celebrates the most the most innovative and industry-altering digital campaigns and initiatives.
Stories by PRNEWS


The Benefits of Building a Velvet Rope Around Your Brand
March 25th, 2025 by Mark SatterfieldWhether a product or service is priced for the one percent or the everyday American, there are strategies to put in place to create a velvet rope around a brand to make your clientele feel like VIPs.

5 Key Takeaways from Muck Rack’s State of AI in PR Report
March 24th, 2025 by Justin HallAs AI becomes more embedded in PR workflows, having a clear use case policy and providing proper training are essential. PR pros must also balance leveraging these tools and preserving the core skills that make great communicators—critical thinking, creativity, and relationship-building—so the next generation of PR talent isn’t left behind.

Your CEO Might Not Be Your Best Spokesperson. Here’s Who Journalists Actually Want to Hear From
March 19th, 2025 by Katie SuitersData from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else.

In Times of Upheaval, Pick Up the Scalpel and Put Down the Sword
March 18th, 2025 by Annie ClarkAs change and chaos grips our politics, and business leaders try to find their footing, the desire to take bold action can be tempting. In moments like these, however, that kind of thinking can be illusory—and seeking that sense of calm or catharsis for its own sake can lead to ill-advised short-term decision-making with long-term consequences for your brand.

Indeed’s VP, Corporate Comms, on Top Use Cases for Generative AI
March 17th, 2025 by PRNEWSAt PRNEWS’ March 25 online training workshop, Artificial Intelligence for PR, attendees will learn best practices for pitching media using generative AI, how to use the latest tools for deep research, top AI use cases for PR professionals, how to protect organizations from AI threats, and much more. Following is a conversation with one of our panelists, Scott Dobroski, VP, Corporate Communications at Indeed, on best practices for using AI when pitching media.

From Breaking News Burnout to Balance: Managing Information Overload
March 14th, 2025 by PRNEWSHow can communicators navigate the overwhelming nature of breaking news without experiencing burnout and maintain a healthy work-life balance?

Local Media is Often Overlooked: Learning from Sports PR
March 12th, 2025 by Mike AdornoWhile local media audiences may be smaller, tailored messaging allows for deeper engagement, enabling niche audiences to connect in ways that mainstream media often cannot.

PR Lessons from Turo’s Crisis Response
March 11th, 2025 by Thomas MustacTuro, a peer-to-peer car rental platform, faced not one, but two crises during New Year’s 2025. The perpetrators of both violent incidents had procured their vehicles from the app.

The Shifting B2B Social Media Landscape: Trends, Challenges, and Opportunities
March 10th, 2025 by Jamie KightleyThe social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.