Stories by Jeff Grappone

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Communications Tips for Navigating a Challenging Post-Election Terrain

November 4th, 2024 by

As executives contemplate post-election communications, here are a few tips to help avoid unintentionally stepping on landmines while positioning your company for advocacy success in 2025.

Why You Should Have an Election Communications Strategy

November 1st, 2024 by

In a year when the term “polarized” doesn’t come close to adequately describing the political discourse, there are added complications and risks for organizations that should be taken into account before they issue any outbound communications. Here are just a few.

Kellogg's FROOT LOOPS Cereals on a shelf in a supermarket. Froot Loops is a brand of Kellanova, American multinational food manufacturing

Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences

October 30th, 2024 by

In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.

TurboTax display in a store in South San Francisco Bay Area; TurboTax is an American tax preparation software package offered by Intuit Inc.

Media Training and Intuit’s Communications Disaster

October 29th, 2024 by

The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.

Old and worn military dog tags that Thank You to honor Veteran employees for Veterans Day

Featuring Veteran Employees’ Powerful Stories for Veterans Day

October 28th, 2024 by

Veterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.

Platform for interview or public announcement vector concept

How to Pitch Media in an Election Season

October 23rd, 2024 by

As the U.S. election approaches, PR professionals face a dilemma: surrender to a sea of politically-dominated coverage or navigate onward and continue pitching media?

Mortimer "Morty" Matz, turned 100 years old and shared his 75-years worth of PR lessons.

New York PR Wizard, Now 100, Looks Back—And Ahead—At How Media and PR Have Evolved

October 21st, 2024 by

Morty Matz, a PR pro who just turned 100, offered his insights into how the news media and public relations business landscapes—as well as the symbiotic dynamics between the professions—have changed.

An appropriate email signature can help DEI efforts

Revving Up DEI Through Email Signatures

October 21st, 2024 by

A simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.

PR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate

October 16th, 2024 by

There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as powerful reminders for communications professionals.

Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust

October 14th, 2024 by

To navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.