Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.
Stories by Aixa Bellido de Luna
Navigating Cannabis PR With Fluctuating Legislation
April 19th, 2024 by PRNEWSIt seems we’ve been at the precipice of a cannabis tipping point for years, and we’ve finally hit it from a legal and access perspective. But how is media coverage being impacted?
NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications
April 16th, 2024 by Matt PanichasEverything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March.… Continued
Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product
April 15th, 2024 by Mark PasetskyThere’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.
PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads
April 12th, 2024 by PRNEWSThis week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.
Crisis at Kellogg’s: CEO Offers ‘Cereal for Dinner’ Economic Advice
April 9th, 2024 by Thomas MustacMany of the comments prompted by Pilnick’s interview cast Kellogg’s in the role of a greedy corporation that was out of touch with consumer needs.
AI Alchemy: Crafting Brand Legacies in the Digital Era
April 8th, 2024 by Karla Jo HelmsFor businesses and their communication teams, there’s a need for proactive engagement, utilizing AI’s ability to shape public opinion as a catalyst for communication.
Events PR: Harnessing the Opportunity of the Total Solar Eclipse
April 5th, 2024 by Nadine GeneralWhen something of this magnitude (an eclipse) comes along, it can be a gift for businesses looking to capitalize on and create an experiential event that provides a memorable experience for target audiences.
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
April 5th, 2024 by PRNEWSWith the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol, particularly among U.S. Hispanics, are growing. But before marketers dive in, understanding the nuances of the U.S. Hispanic audience’s relationship with the sport is crucial to crafting authentic communication strategies.
As Soccer Evolves Into Fútbol, Communicators Can Score Big With U.S. Hispanic Fans
April 4th, 2024 by Daniela SilvaThe countdown to the 2026 FIFA World Cup in the United States, Canada and Mexico is underway, igniting a fervor among soccer enthusiasts across the world. As the anticipation mounts, so does the opportunity for brands to tap into the vibrant culture of fútbol, particularly among U.S. Hispanics. Understanding the nuances of the U.S. Hispanic audience’s relationship with fútbol is crucial in crafting authentic communication strategies.