Stories by Nicole Schuman

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PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back

October 26th, 2023 by

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

PR News Measurement Boot Camp Analytics

PR Roundup: Measurement Updates, Corporate Silence and Senator Support

October 19th, 2023 by

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

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[VIDEO] PRNEWS Live Discusses the Art of “Thinkfluencing” through LinkedIn Content

October 12th, 2023 by

Dive into this dialogue and come away equipped with a practical blueprint for cultivating impactful influence on LinkedIn, regardless of your executive’s industry or sector.

Developing Your Stakeholders as Trusted Sources

October 6th, 2023 by

Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media. 

how taylor swift is helping the NFL with publicity this week after appearing at the Chiefs' game

PR Roundup: The Taylor Swift Effect, Delta Responds, WGA Wins

September 28th, 2023 by

This week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers, and the WGA coming out on top when it comes to the recent strike and American interests.

balled up string smooths out into a path for someone to walk on. A lightbulb at end of string to symbolize and idea or purpose.

Measuring the Impact of Purpose

September 26th, 2023 by

In today’s PR industry, many are looking to simply define exactly what the impact of purpose means. 

CoynePR social media leaders talk to PRNEWS

[VIDEO] PRNEWS and Coyne PR Present: Level Up Your Comms Strategy: Seamless Social

September 26th, 2023 by

Coyne PR’s Armando Triana and Courtney Moore-Adoteye joined PRNEWS Live to share how brands can ensure they consistently resonate on social in an ever-evolving landscape.

Los Angeles California 05 26 2023 Writers Guild of America Strike in Downtown Los Angeles - Picket Signs

PR Roundup: Barrymore’s Backlash, Free COVID Tests, ESG Breakdowns

September 21st, 2023 by

This week we take a look at lesson from the ongoing writers’ strike, a new COVID testing rollout and ESG broken promises. 

Sara Garibaldi, president of BODEN, talks about Hispanic Heritage Month and the impact on PR industry on PRNEWS Live on LinkedIn

[VIDEO] PRNEWS Live Discusses Impact and Authenticity During Hispanic Heritage Month

September 19th, 2023 by

PRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture. 

ampoules with Covid-19 vaccine on a laboratory bench. to fight the coronavirus / sars-cov-2 pandemic.

PR Roundup: New Covid Messaging, 9/11 Branding Blunders, More Racism in the NFL

September 14th, 2023 by

The latest COVID vaccine communication, unsavory 9/11 promotions and another NFL diversity blunder caught our attention for this week’s PR Roundup.