Jaime Primak Sullivan, star of “Jersey Belle” and president of Bridge and Tunnel Entertainment, shared the backstory to her success of her online video series #cawfeetawk at Social Shake-Up 2019. She also offered insights on adapting to the ever-changing nature of digital communications, all while being a working mom, and how to answer the question: “How do you do it all?”
Stories by Nicole Schuman
Seven years ago, Danielle Weisberg and Carly Zakin launched TheSkimm from their living room couch. Both were 25 years old, working in the news industry as producers, and found themselves in the midst of a crisis: How could they move forward in an industry that they loved, but in which they didn’t see a lot of innovation or routes upward?
Andrew Davis humorously pointed out we have a “FOMOOASP” problem: fear-of-missing-out-on-another-social-platform. “The marketing pie isn’t getting bigger, it’s just getting sliced more ways,” he said. He noted that brands’ budgets and time haven’t kept pace with audiences’ multi-channel content diet.
Search and location tools can provide help for consumers according to their saved data preferences. Your browser always seems to find the right ads for you for things you may want to buy, but don’t necessarily need at that moment, thanks to search data. Data can be useful to consumers, but can feel kind of icky, when users realize where it is going.
The Facebook F8 developer conference always causes a stir. Mark Zuckerberg emerged from his social media hive to dish on the latest changes to Facebook apps and products, delivering a sense of excitement and certainty for shareholders, media and users alike. Zucks’s overriding message? “The Future is Private.”
One of the key goals for communicators on both sides of the fence—public relations AND media—is to break through the noise and get your client, product or story noticed. It’s easy for someone to demand, “let’s make this go viral!” but there’s no magic wand to make relevance happen. Practitioners can start with the basics of good writing and constructive conversations, but where should they go from there?
Burger King did a lot of things right in the Impossible Whopper rollout. Audience testing and the role of data played a large part in their decision. Surprisingly, Burger King did not look to coerce vegetarians with this burger. Sometimes the most obvious audience is not the correct audience.
The social media platform Pinterest went big time on April 18, announcing its initial public offering at the New York Stock Exchange. ‘PINS’ are now not only being traded between user boards, but investors as well. Pinterest serves as the fourth most popular platform for U.S. adults, only surpassed by Instagram, Facebook and YouTube.
One of the most difficult pieces for public relations professionals to measure is the return on investment of earned media and relevance. How much is the CEO’s picture worth on the cover of Wall Street Journal? Did that influencer wearing a brand’s jeans increase mentions on social? Is it about sales or leads or growing community? Or is it about sentiment and reputation? What goals should an organization shoot for?
Some PR pros may find it difficult to know exactly what constitutes a crisis. Calls may increase at your customer service center. A company may appear on Google Trends. Or, as Margaret Standing, director, corporate communications at Designer Brands, put it, “you can watch your Apple watch, and see the increase of beats per minute. That’s when you know there is a crisis.” After that, you must decide how to respond. See how crisis experts advised attendees during PRNEWS’ Crisis Management Workshop.