This week the Big Ten Conference retracted its August decision to postpone the football season. While the plan to ensure students-athletes’ health appears to be well thought-out, the decision provokes plenty of questions, especially considering the opposite stance the conference took just a month ago.
Stories by Nicole Schuman


[VIDEO] PRNEWS Talks to Marissa Nance, founder of Native Tongue Communications, About Multicultural PR
September 16th, 2020 by Nicole SchumanPRNEWS welcomed Marissa Nance, founder of multicultural agency Native Tongue Communications and OMD veteran, to speak about comms during Hispanic Heritage Month and multicultural communications strategy.

Poll: American Public Shows Little Faith in Tech Companies Combatting Misinformation
September 14th, 2020 by Nicole SchumanSocial media platforms have a lot of work to do in the way of gaining trust from the American public. A recent survey from Pew Research Center shows that “Three-quarters of U.S. adults say technology companies have a responsibility to prevent the misuse of their platforms to influence the 2020 presidential election, but only around a quarter say they are very or somewhat confident in these firms to do so.”

Are Fans Ready for Some NFL Football?
September 10th, 2020 by Nicole SchumanThe NFL debuts its 101st season tonight, minus most of the fans, but not without fanfare. Many wonder how the league, which is not playing in a bubble, will weather a health crisis, as well as social justice issues, which were largely ignored or frowned upon in the past. Flexibility and innovation will remain top priorities for the league, much like in other sports.

Does The Academy’s Oscars’ Announcement Ring Hollow?
September 9th, 2020 by Nicole SchumanIn 2015, the hashtag #OscarsSoWhite first appeared on the Twitter timeline, going viral for the prestigious awards event lacking a diverse lineup of films, actors, producers and directors. Five years later, The Academy announced sweeping standards to incorporate a wider representation and inclusion regarding nominees.

How to Conduct a Successful Virtual Press Conference
September 8th, 2020 by Nicole SchumanWhen COVID-19 shut down most in-person communication, the traditional press conference just didn’t cut it any more.

FB Political Ad Ban: A Good Look or Too Little, Too Late?
September 3rd, 2020 by Nicole SchumanFacebook announced that it will halt all publishing of new political advertisements in the week leading up to the November presidential election. This comes on the heels of concerns of how Facebook could be used to impact an election. Facebook CEO Mark Zuckerberg also issued a warning regarding potential unrest over election results and processes.

PRNEWS GRADES: Labor Day Edition
September 3rd, 2020 by Nicole SchumanThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Labor Day and end-of-summer messaging.

[VIDEO] PRNEWS Talks to Anne Green, of G&S Business Communications, About Women’s Equality in PR
September 3rd, 2020 by Nicole SchumanPRNEWS Live welcomed Anne Green, principal/managing director, G&S Business Communications to speaking with us about women’s equality and related diversity issues.

Apple and Google Provide Contact-Tracing Program as a CSR Example
September 2nd, 2020 by Nicole SchumanTechnology can make a real difference when it comes to corporate social responsibility. This week Apple announced the launch of its COVID-19 Exposure Notification Express with its iOS 13.7 system update. Google’s Android will follow later this month, as the two tech giants teamed up in May to support contact-tracing efforts.