One of the top questions on PR pros’ minds is how often they should be pitching to the media. In the middle of the pandemic, when the public is hungry for the latest COVID-19 information, communicators, particularly those whose field is unrelated to healthcare or finance, may feel unsure. PR pros we interviewed advised returning to media relations’ basics, mixed with empathy and patience.
Stories by Nicole Schuman
ESPN, Saturday Night Live, Diddy Use Technology to Entertain
April 13th, 2020 by Nicole SchumanEntertainers need to entertain, and thankfully for a country where the majority are cooped up at home, the diversion is welcome.
Conflict of Information Nation
April 13th, 2020 by Nicole SchumanIn a crisis, it’s important to have a unified distribution method for essential information.
Netflix Joins Instagram to Support Self Care and Mental Health for Gen Z/Millennial Audience
April 9th, 2020 by Nicole SchumanThe messages a brand distributes about self care are important, of course. How it distributes them can be just as, if not more, important.
Sen. Loeffler Offers Non-Apology Apology to Explain Financial Missteps
April 9th, 2020 by Nicole SchumanWhen you get caught on the wrong side of the law, especially for financial gain, and particularly during the pandemic, you need to provide an apology for your actions.
PR Pros and Agencies Cope With COVID Stress
April 8th, 2020 by Nicole SchumanIt’s easy to see why some, if not all comms pros are suffering from stress or anxiety induced by the coronavirus. Longer hours and larger workloads while homeschooling children or spending days in isolation have great effects on mental health and well-being. We spoke to several agencies and practitioners to see how they are supporting staff and themselves during this time.
#WorldHealthDay Trends #1 on Twitter, World Shows Gratitude
April 7th, 2020 by Nicole SchumanNow the gratitude continues on a global scale, with the World Health Organization honoring the International Year of the Nurse and the Midwife, on World Health Day.
COVID-Related Ratings Decline Should Not Dim Enthusiasm for Podcasting
April 7th, 2020 by Nicole SchumanThere are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.
A Ph.D. Does Not Equal Medical Doctor
April 6th, 2020 by Nicole SchumanCNN anchor John Berman called Navarro out regarding his qualifications, and Navarro hit back.
The Queen Makes Her Coronavirus Entrance
April 6th, 2020 by Nicole SchumanOn a tough day for Britain, in which Downing Street announced Prime Minister Boris Johnson was admitted into the hospital for complications due to coronavirus, Queen Elizabeth II emerged for a rare address.