Stories by Nicole Schuman


Mental Health Month Messaging Goals Come to COVID Forefront

May 27th, 2020 by

In a way, the pandemic brings the stigma of mental illness to the forefront, making Mental Health Month more important than ever before. The communications tactics for the month may have pivoted to meld with the ongoing COVID crisis. If anything, the message may be clearer than ever that mental health needs to be a priority. 

Team Rubicon

Team Rubicon’s PR Efforts Fuel Progress for the Veteran-Led Organization

May 22nd, 2020 by

As we’ve all learned during crisis, outcomes for progress trend higher when we work together, rather than in silos or on individual endeavors. In honor of Memorial Day, PRNEWS talked with Team Rubicon, a veteran-led non-profit that serves communities by mobilizing veterans and civilians to help people prepare, respond and recover from disasters and humanitarian crises.

Olympic Committee Learns Lesson, Pivots on 2021 Communications Strategy

May 21st, 2020 by

After 2.5 months, the International Olympic Committee seems to have seen the error of its ways. Back on March 3, as the coronavirus began to ramp up in several parts of the world, IOC president… Continued

A Good PR Reminder: Don’t Discount Images

May 18th, 2020 by

Much of PR is focused on the message delivered through written or spoken words. However, it’s important to remember the impact of images.  With millions of eyes watching government leaders, healthcare experts and business spokespeople… Continued


The PRNEWS 2020 Digital PR Awards Highlight Industry Content Trends

May 18th, 2020 by

PRNEWS judged a stellar group of candidates for this year’s Digital PR Awards. In digital, PR can innovate into all sorts of new forms. We noticed some trends among the winners. 

Why Zoom Should Not Be Used for Everything, Particularly Layoffs

May 14th, 2020 by

It seems that no industry can escape coronavirus economic fallout, with the gig economy especially feeling the pain. As citizens shift their daily activities to become more home-centered, rideshare services like Uber and Lyft see… Continued

PR Industry Scrambles to Save Summer Internships

May 14th, 2020 by

With entire offices working remotely, the challenge of how to provide a quality summer internship lingered on the minds of those in the industry. Due to economic and bandwidth restraints, some businesses chose to forgo programs for students this year, but a great many overcame obstacles and developed new programming, albeit remote, to provide eager participants with a place this summer.

Shanghai Disneyland’s Reopening Could Serve as a Model

May 11th, 2020 by

Shanghai Disneyland reopened today, with plenty of eyes watching. As parts of the world attempt to emerge from lockdown and stay-at-home orders, onlookers wonder how opening the gates to large destinations like Disneyland will unfold,… Continued

Hallmark Uses Social Listening to Evolve

May 11th, 2020 by

Hallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan who shared her journey of parenting a child with a disability on its page. The fan noted that not all motherhood looks the same, but should be celebrated nevertheless.

How to Create a Communications Plan for Reopening

May 8th, 2020 by

With reopening touching so many industries, there is no one-size-fits-all communications strategy. But communicators will be left holding the mic, responsible for over-communicating policies and practices to employees, customers and other stakeholders. Here are tips to help.