Many employees have received or will receive statements from senior management detailing the company’s stance on supporting diversity and the Black Lives Matter protests. The PR community knows the power of communication and what words and messages represent. We look at how some companies and trade groups are shaping internal communication at this moment.
Stories by Nicole Schuman
Drew Brees Fumbles Statement, Creates PR Nightmare for NFL
June 4th, 2020 by Nicole SchumanOccasionally a public figure or employee will take a stance that drifts from the overarching owner or employer. That’s when the brand goes into overtime assuring consumers and followers that the opposing message does not represent the entire organization. The NFL played it safe while Brees sat on the hot seat.
Diversity and Inclusion Needs Less Talk, More Action
June 4th, 2020 by Nicole SchumanWhile many agencies and brands have voiced their support via social media posts and statements, real action needs to be taken in order to prove the support the industry claims for a more diverse workforce.
Ch. 11 Communication: Consistent, Goal-Based Messaging in a Fishbowl
June 2nd, 2020 by Nicole SchumanCOVID-19 continues to weave its way across the globe, bringing physical and economic sickness. We examine best practices for strategically communicating bankruptcies, including Chapter 11. The keys are well-known communications tactics: consistency, clarity and goal-oriented.
Brands and Organizations Share Messages of Support for George Floyd
June 1st, 2020 by Nicole SchumanIn an always-connected digital world, delivering a message to unite a community seems simple. We see this in the unity of health and safety messaging from organizations that has emerged during the COVID-19 pandemic. Now groups, companies and brands must decide about their stance not only on the death of George Floyd, but support of the black and brown community.
The Road to an Executive Order: A Twitter Drama
May 28th, 2020 by Nicole SchumanThe latest battle between the White House and social media platforms began on May 26, when Twitter attached a “Fact Check” notification to President Trump’s tweet which included misinformation about mail-in voting.
Mental Health Month Messaging Goals Come to COVID Forefront
May 27th, 2020 by Nicole SchumanIn a way, the pandemic brings the stigma of mental illness to the forefront, making Mental Health Month more important than ever before. The communications tactics for the month may have pivoted to meld with the ongoing COVID crisis. If anything, the message may be clearer than ever that mental health needs to be a priority.
Team Rubicon’s PR Efforts Fuel Progress for the Veteran-Led Organization
May 22nd, 2020 by Nicole SchumanAs we’ve all learned during crisis, outcomes for progress trend higher when we work together, rather than in silos or on individual endeavors. In honor of Memorial Day, PRNEWS talked with Team Rubicon, a veteran-led non-profit that serves communities by mobilizing veterans and civilians to help people prepare, respond and recover from disasters and humanitarian crises.
Olympic Committee Learns Lesson, Pivots on 2021 Communications Strategy
May 21st, 2020 by Nicole SchumanAfter 2.5 months, the International Olympic Committee seems to have seen the error of its ways. Back on March 3, as the coronavirus began to ramp up in several parts of the world, IOC president… Continued
A Good PR Reminder: Don’t Discount Images
May 18th, 2020 by Nicole SchumanMuch of PR is focused on the message delivered through written or spoken words. However, it’s important to remember the impact of images. With millions of eyes watching government leaders, healthcare experts and business spokespeople… Continued