Stories by Nicole Schuman

kid getting a bad grade on a paper

PRNEWS GRADES: 2020 Brand Pivot Edition

December 22nd, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled an assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on 2020 brand pivots.

PRNEWS staff talks about PR opportunities and blunders in 2020.

[VIDEO] PRNEWS Staff Wraps Up 2020 PR Opportunities and Blunders

December 17th, 2020 by

This week on LinkedIn Live the PRNEWS staff gave its 2020 wrap-up. They talked about notable campaigns, missed opportunities and changes for 2021.

on-camera interview

Camera Ready: A Guide to Broadcast Interviews

December 16th, 2020 by

Being on camera means so much more than how your executive or spokesperson appears on television. In addition to TV there’s YouTube and live streaming platforms, TikTok and Snapchat and IGTV…we could go on. Because screens are literally everywhere, brand representatives need to learn to embrace the limelight. Whether it be a spokesperson or an influencer, those in positions of power need to be ready to connect with the public.

Governor Andrew Cuomo watched administration of the first COVID vaccine in New York State.

COVID Vaccine Images Provide Hope After a Year of Pain

December 14th, 2020 by

Video and images flooded social media this morning after several states launched emergency use of the COVID-19 vaccine. Many government entities and news outlets broadcast the first inoculations live, providing a sliver of hope in a year when so many have lost loved ones across the globe.

Aba Blankson of the NAACP

Media Relations Keynote: NAACP’s Blankson Encourages Clear, Decisive Community Messaging

December 9th, 2020 by

PRNEWS welcomed Aba Blankson, senior vice president of marketing and communications for the NAACP, as the keynote speaker for this year’s Media Relations: Next Practices Virtual Event. The NAACP thoughtfully handled a barrage of communications challenges in 2020, from COVID to social justice and race relations, always keeping in mind the needs of its audience—the Black community and its advocates. 

KFC and Lifetime launch "A Recipe for Seduction."

Fast-Food Provides End-of-Year Messaging Trendsetters

December 7th, 2020 by

It might be the last month of 2020, but that’s not slowing big-time fast-food marketing campaigns. If anything, it might ignite chains’ last gasp for relevance, and, of course, sales, before the year comes to a close. Just in the past week we’ve seen an emergence of some fun and unique campaigns that many consumers may still be talking about as the calendar turns to 2021. McDonald’s, KFC, Chipotle and others continue to stretch the boundaries of branding genius. 

Shutterfly launches funny end-of-2020 digital cards

Digital Pivots May Save Brands this Holiday Season

December 4th, 2020 by

Flexibility requires brands to treat the holidays a bit differently than in years past. With more families staying home to avoid the COVID-19 spread, ecommerce has become the buying method of choice. How can brands stand out in a sea of online options? Creative content can help. 

UnitedWay fundraising page on MobileCause

Fundraising Platform Outage Creates GivingTuesday Crisis

December 3rd, 2020 by

Unfortunately for many organizations that use the MobileCause platform, its GivingTuesday outage caused challenges. Worse, it took too long to find out what was wrong on the biggest giving day of the year. While the company provided updates via Twitter, it did not release its first email statement to users until hours later.

John Kell and Seth Arenstein on PRNEWS Live

[VIDEO] PRNEWS Talks to John Kell, Media Lead at Chobani, About 2021 Comms Trends

December 2nd, 2020 by

This week PRNEWS Live welcomed guest John Kell, media lead at Chobani, to chat about 2021 communications trends.

newspapers lined up

Media Relations, From an Editor’s Perspective

December 1st, 2020 by

Most media relations pros have a favorite way of connecting with writers. How about building relationships with media staff whose names rarely appear on bylines, such as editors? A veteran editor provides insight in this brief Q-A as we get ready for the PRNEWS Media Relations Next Practices Virtual Event Dec. 8-9, 2020.