Stories by Nicole Schuman

pumpkin spice latte

Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?

August 30th, 2022 by

Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.

PR Tackles the Gender Pay Gap for Women's Equality Day

PR Firms Tackle Gender Pay Gap to Promote Women’s Equality

August 26th, 2022 by

One of the myriad ways PR is working to address inequality is by acknowledging pay inequity and the gender pay gap.

PRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

[VIDEO] PRNEWS Talks PR and Recession with Next PR

August 25th, 2022 by

PRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

how to communicate layoffs

Layoffs and Communication: What NOT to Do

August 24th, 2022 by

How a company handles the communication of a layoff can have not only an impact on their current workforce and future employees, but its overall reputation as well.

After Admitting Failures, CDC Has Long Road Ahead to Rebuild Trust

August 22nd, 2022 by

Acknowledging poor performance is one thing, but the CDC has a long road ahead to rebuild public trust.

Adam Neumann, former CEO of WeWork, secured millions in funding for new startup called Flow.

Reputation of WeWork Founder Neumann Gets a Second Chance

August 16th, 2022 by

One of the cornerstones of PR is reputation. So, why would someone give Adam Neumann another chance after such a public business failure? 

Economic Arguments Propel AI into PR Crisis, Yet Human Element Remains Key

August 16th, 2022 by

With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.

monkeypox suffering from poor communications tactics

Monkeypox Suffers from a Lack of Communication

August 9th, 2022 by

If medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread. 

A graphic of question marks provides the background art for our PRNEWS Explainer series which starts with what is an ERG?

Explainer: What is an ERG?

August 4th, 2022 by

We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.

Tattered football represents NFL's reputation after Deshaun Watson ruling

Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns

August 1st, 2022 by

Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.