Stories by Nicole Schuman

PRNEWS Talks with the Bronx Brewery on LinkedIn Live

[VIDEO] Brandon Espinosa, VP Brand and Partnerships at Bronx Brewery, Discusses DEI and Meeting Your Community

October 14th, 2021 by

PRNEWS Live welcomed Brandon Espinosa, VP of brand and partnerships for The Bronx Brewery. Espinosa discussed how the craft beer industry is focusing on DEI, as well as communications and meeting consumer needs throughout the pandemic.

Former Raiders coach Jon Gruden on a Raiders billboard

Gruden, Raiders and the NFL Have Some Explaining to Do

October 12th, 2021 by

When The New York Times released a report on Friday (Oct. 8) regarding a racist email sent by now former Las Vegas Raiders coach, Jon Gruden, the clock began to tick concerning the team’s response. 

Facebook page says sorry something went wrong during Facebook outage on Oct. 4

Facebook Outage Serves as a Reminder to Diversify Communications Platforms

October 5th, 2021 by

For many brands and organizations, Facebook serves as the main platform for advertising, retail outreach, virtual events and customer service. Some smaller businesses even use it as an alternative to a website to distribute information and promote their brand. However, much like any other service, especially a free one, users should be prepared for any sort of closure or resource failure. 

Hand showing an Instagram post on cell phone

Facebook Gets Defensive, Pauses Instagram for Kids, Yet Struggles with Transparency

September 28th, 2021 by

The social media platform again is in the crosshairs. Instead of being defensive, transparency might have prevented a potential PR crisis.

AP Stylebook

AP Style Updates: Social Media

September 21st, 2021 by

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.

AOC dress at Met Gala

Planning for a Media Frenzy: AOC, the Dress and the Met Gala

September 15th, 2021 by

The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum. 

woman reading press releases on a computer

Press Releases Remain Popular, But They’re Not The Only Option

September 14th, 2021 by

Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.

Senator Amy Klobuchar reveals cancer diagnosis on Good Morning America

Sen. Klobuchar Provides Call-to-Action in Personal Cancer Statement

September 9th, 2021 by

Sen. Amy Klobuchar provided a great example of what word of mouth and personal messaging can do to promote breast cancer awareness after revealing her own story of diagnosis

PRNEWS Live on LinkedIn

[VIDEO] Jay Winuk, Founder of Winuk Communications, Inc. and Co-founder of 9/11 Day, Discusses the 20-year Remembrance

September 8th, 2021 by

PRNEWS Live welcomed Jay Winuk, founder of Winuk Communications, Inc. and co-founder of 9/11 Day, a nonprofit that organizes and promotes the September 11 National Day of Service and Remembrance. 

New York City Summer 2021 campaign

Delta Variant Repositions Travel Messaging

September 3rd, 2021 by

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot.