For some business executives, media relations is simple: ‘Get me in the NY Times/Wall St Journal/Washington Post.’ However, if the past year of media consumption during COVID-19 has shown anything, it’s the importance of local media.
Stories by Nicole Schuman
The AP Sees Internal Communication Struggle After Firing Reporter
May 25th, 2021 by Nicole SchumanA lack of transparency regarding the firing led 100 AP staffers to release an open letter regarding disapproval for the handling of the situation and an unclear social media policy.
Tools Help Track Disinformation from Its Sources as They Try to ‘Slow the Spread’
May 18th, 2021 by Nicole SchumanPR agencies are working on tools and processes to curb the spread of disinformation. PR trade groups and agencies recognize disinformation as an issue that clouds their clients’ messaging. Recently Ruder Finn and Edelman joined the ranks of those offering tools to combat disinformation and identify sources of some of the noise.
Pro-Vaccine Sentiment Grew 8% on Twitter in March, April
May 17th, 2021 by Nicole SchumanA study found a strong trend in favor of the COVID-19 vaccine on Twitter in March and April. In addition, it found the main misconception spreading about the vaccine is that it alters recipients’ DNA.
[VIDEO] Suzanne Fanning, CMO of Wisconsin Cheese on Creative Media Outreach
May 12th, 2021 by Nicole SchumanPRNEWS Live welcomed Suzanne Fanning, CMO of Wisconsin Cheese. Fanning discussed creative strategies to connect with the media.
Broadway Announces Return With United Front
May 11th, 2021 by Nicole SchumanThe Great White Way will shine again. And an eager, informed audience will help in its return. Today on Good Morning America cast members from shows Hamilton, Wicked and The Lion King announced a Sept. 14 restart of performances. The good news comes after theaters darkened for the past year due to COVID-19.
How PR Communicates Topics Some Consider Uncomfortable
May 7th, 2021 by Nicole SchumanWhile TV shows and novels tend to focus on the glamorous side of PR, it’s important to remember that in reality communication also is necessary to raise awareness of topics some may find uncomfortable.
Pandora, Eleven Madison Park Gear Up for Sustainability PR Strategies
May 4th, 2021 by Nicole SchumanEarth Day may have come and gone, but businesses like Pandora and Eleven Madison Park are taking what used to be a once-a-year acknowledgement and committing to sustainability in their day-to-day activities.
Companies Shut Down Political Talk, Do Employees Agree?
April 27th, 2021 by Nicole SchumanWhile some executives believe banning political discussion can protect workers and create a more productive environment, employees and consumers may disagree.
[VIDEO] Julie Ulrich of Idaho National Laboratory on Building an Inclusive Workforce
April 22nd, 2021 by Nicole SchumanPRNEWS welcomed Julie Ulrich, Idaho National Labs communications strategist, to discuss recent communications campaigns promoting a diverse and engaged workforce.