Stories by Nicole Schuman

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doctor shows woman breast screening imagery

Going Public for Breast Cancer Awareness

October 17th, 2022 by

Too many people put off or were unable to get breast cancer screenings during the pandemic’s early months. As such, messaging emphasizing screening is needed now.

Propel Q4 Media Barometer Shows More Journalists Opening PItches

Shifting Pitching Tactics Yields Positive Results for Communicators

October 11th, 2022 by

A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.

Public Not Hearing COVID Bivalent Booster Message

October 5th, 2022 by

In the latest KFF COVID-19 Vaccine survey, results show that awareness regarding the updated boosters is only “relatively modest.” So how can communication help?

Communicators Push Educational Messages as American Interest in Electric Vehicles Grows

October 4th, 2022 by

The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.

Waffle House closes during hurricane, but for good reason

Waffle House Delivers Masterclass in Crisis Management

September 29th, 2022 by

Waffle House looks good on several fronts—protecting employees and customers from going out in a hurricane, while gearing up quickly in the aftermath. 

man silencing the press, saying off the record

Explainer: What Does ‘Off the Record’ Mean?

September 28th, 2022 by

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.

PRNEWS talks to Sonia Diaz about Hispanic Heritage Month and Communications

[VIDEO] PRNEWS Discusses Hispanic Heritage Month and Communication

September 21st, 2022 by

PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.

DirecTV bobbles NFL Sunday Ticket response when platform fails

DirecTV Misses the Mark on Timely Crisis Response

September 19th, 2022 by

DirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday. 

market volatility should encourage brands to communicate even more

Volatile Markets Cause Pressure for Biden, Brands

September 14th, 2022 by

Regardless of what President Biden says, organizations are responsible for communicating important information to shareholders.

College athletes, PR and NIL deals

Avoiding Communication Crises with NIL Campaigns

September 6th, 2022 by

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.