Stories by Nicole Schuman

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On National Entrepreneur’s Day, PR Firm Owners Tout Discipline and Patience

November 16th, 2021 by

PRNEWS asked some successful communications entrepreneurs for their advice on starting a business, as well as tips on turning the tables and conducting self-promotional PR. 

For Teams Large and Small, There’s No Substitute for Crisis Plans and Tools

November 16th, 2021 by

While smaller companies have less room for error during a crisis, crisis pros argue a mix of preparation and free or low-cost tools can provide a solid foundation before one begins.

PRNEWS LinkedIn Live

[VIDEO] Rachael Horwitz, Communication and Marketing Head at a16z Crypto and Operating Partner at Andreessen Horowitz

November 12th, 2021 by

PRNEWS Live welcomed Rachael Horwitz, head of communication and marketing at a16z Crypto and operating partner at Andreessen Horowitz. She discussed the basics of blockchain and cryptocurrency and how communication and marketing play into this burgeoning sector.

communications disconnect between employees and internal communicators

Report Finds Steep Disconnect Between Internal Communication and Employees

November 9th, 2021 by

Nearly 70 percent of communicators think they know what updates and information employees need. However, only 31 percent of employees agree, according to an Axios HQ survey. 

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‘Fall Back’ Deals with Bad Reputation as Daylight Savings Time Ends

November 5th, 2021 by

The majority of public opinions regarding standard time are not pleasant. Winter can be long, and it’s tough to end working for the day when it’s already dark out without Daylight Savings Time.

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Young Voices: On Navigating a Pandemic and Finding a Voice

November 2nd, 2021 by

Kristy Lucero knows the vital importance of working in PR. In her current role she’s focused on developing and implementing communications strategies to meet the needs of her healthcare clients.

PRNEWS interviewing National Confectioners Assocation

[VIDEO] Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association, Discusses Halloween Messaging

October 29th, 2021 by

PRNEWS Live welcomed Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association. Schildhaus discussed how the candy industry is approaching Halloween messaging this year, as well as important candy corn statistics.

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Can a Fun Brand Name Bring Faster Forgiveness?

October 26th, 2021 by

A new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names. 

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Advertising Week New York: Purpose Should be the Norm, Not a Niche

October 21st, 2021 by

At Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.

making fundraising campaigns stand out during the holidays

How to Make Your Fundraising Communication Stand Out this Holiday Season

October 21st, 2021 by

With now-annual events like Giving Tuesday encouraging new donors, it may seem like seasonal asks have grown into a flood of digital email outreach, direct mail avalanches and a cacophony of those little red bells. For most communicators, standing out from the pack remains a top goal.