Stories by Nicole Schuman

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Dr. Chuck Wallington

[VIDEO] PRNEWS Honors Black History Month: Where Are the Black Men in PR?

February 28th, 2024 by

PRNEWS welcomed Dr. Chuck Wallington to celebrate Black History Month and discuss the issue of a diminishing number of Black men in the PR industry. Wallington is the author of “A Seat at the C-Suite Table: Insights from the Journeys of African American Executives.”

podcast recording at home

How Communicators Find Success With Podcasts

February 27th, 2024 by

With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience. 

Tik Tok application icon on iPhone screen. Tiktok Social media network.

PR Roundup: Nikki Haley’s Stunt, Adult TikTok Use, and Misinformation Lessons from the Nutrition Industry

February 22nd, 2024 by

PR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley’s “big announcement” trick, and how the nutrition industry is dealing with misinformation on social media. 

A Record Number of Fans Show their Support for The Kansas City Chiefs 2024 Superbowl Win at the Parade, near Grand Blvd and 8th Street.

PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI

February 15th, 2024 by

This week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.

Customers are not happy with the increase in McDonald's Big Mac, fries and other menu items

PR Roundup: McDonald’s Too Expensive, New AI Guidelines, and the Best Super Bowl Activation We’ve Seen Yet

February 9th, 2024 by

This week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.

Super Bowl LVIII logo

Top Tips: How to Leverage the Super Bowl for an Unlikely Audience

February 7th, 2024 by

How can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)? 

Elmo provided a platform for empathy this week on Twitter

PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep

February 1st, 2024 by

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.

Sample TikTok app interface on mobile phone showing shared video content

TikTok News Anchors: A New Frontier for PR Professionals?

February 1st, 2024 by

This shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot. 

Time magazine sits in a rack in local bookstore days after layoffs announced

PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby

January 25th, 2024 by

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

a budget spredsheet showcasing PR agency fee structures that clients pay

The Evolution of Agency Billing: Are Hourly Rates Dead?

January 24th, 2024 by

PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role.