Stories by Nicole Schuman

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Black woman with 5g smartphone for social media typing, digital chat app or check location on blue wall background space mockup. Teenager gen z girl on cellphone for youth online website networking

Social Media for PR Campaigns: Adapt for a New Audience

July 19th, 2024 by

While the foundations of social media strategy for PR—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed.

a sample of Sticker Mule's stickers which includes the google and youtube logos

PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady

July 18th, 2024 by

This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.

Cover of the Economist with a walker with a Presidential seal on it for the cover story, No Way to Run a Country

PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice

July 11th, 2024 by

This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.

AP Stylebook

AP Style Update: Summer Olympics

July 10th, 2024 by

For this AP Style installment, we explore terms and topics for use during the upcoming Summer Olympics.

a sample of H&R Block's social media feeds

How H&R Block Creatively Utilizes Trending Social Platforms

June 28th, 2024 by

Ahead of PRNEWS’ next session in its Digital Learning Series, Social Media for PR Campaigns on July 17, we spoke with a presenter for the event, Carolyn Cohen, Senior Marketing Manager-Social Media at H&R Block.

Political debates, struggle for leadership, power, appeal to voters, two candidates. Two wooden stands with microphones on a blue-red background and silhouettes of candidates.

PR Roundup: Trump Spokesperson Cut Off on CNN, Microsoft’s AI Social Campaign and IPR’s Election Disinformation Report

June 27th, 2024 by

This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.

Elon Musk is a businessman and founder of space company SpaceX and automotive company Tesla, Inc.

PR Roundup: Mr. Musk Goes to Cannes, Ogilvy and CeraVe’s Grand Prix and Most Trusted Brands

June 21st, 2024 by

This week’s PR Roundup discusses Elon Musk’s olive branch to advertisers at Cannes, Ogilvy’s big Cannes win and a thorough report from Morning Consult on the most trusted brands in the United States. 

chipotle LOVE WHAT MAKES YOU REAL at Pride event

Pride 2024: Notable Campaigns Roundup

June 15th, 2024 by

Pride Month is a time for celebration, reflection and advocacy, and this year, regardless of the rumblings of companies staying quiet around DEI topics, brands and organizations are still stepping up with impactful campaigns.

Joey Chestnut & George Shea mark JULY 4 2016 Nathan's Famous Fourth of July Hot Dog Eating Contest centennial

PR Roundup: Chestnut and Nathan’s Divorce, PR Job Stress, 2024 State of PR

June 13th, 2024 by

This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.

Red beach chair on white blank calendar background copy space. Annual leave travel period for relaxation concept. Period of paid time off (PTO) granted to employees by their employer.

Top Tips: Coming Back from PTO

June 10th, 2024 by

PTO is a beautiful thing. However, the preparation before your absence and the mountain of email to shift through afterward can be somewhat daunting.