Stories by Nicole Schuman

Los Angeles California 05 26 2023 Writers Guild of America Strike in Downtown Los Angeles - Picket Signs

PR Roundup: Barrymore’s Backlash, Free COVID Tests, ESG Breakdowns

September 21st, 2023 by

This week we take a look at lesson from the ongoing writers’ strike, a new COVID testing rollout and ESG broken promises. 

Sara Garibaldi, president of BODEN, talks about Hispanic Heritage Month and the impact on PR industry on PRNEWS Live on LinkedIn

[VIDEO] PRNEWS Live Discusses Impact and Authenticity During Hispanic Heritage Month

September 19th, 2023 by

PRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture. 

ampoules with Covid-19 vaccine on a laboratory bench. to fight the coronavirus / sars-cov-2 pandemic.

PR Roundup: New Covid Messaging, 9/11 Branding Blunders, More Racism in the NFL

September 14th, 2023 by

The latest COVID vaccine communication, unsavory 9/11 promotions and another NFL diversity blunder caught our attention for this week’s PR Roundup. 

LinkedIn Creator Mode on a mobile phone and laptop

Learning About LinkedIn: Creator Mode

September 11th, 2023 by

How can LinkedIn Creator Mode benefit public relations, communication professionals, their clients and brands?

NFL players Josh Allen and Dan Marino face off in Pepsico's latest NFL campaign, in just one example of unique messaging campaigns coming out for the 2023 football season

Start of Football Season Launches Creative Brand Campaigns

September 7th, 2023 by

With a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention.

Emergency Checklist

Climate Change Requires Comms Pros to Adapt

August 30th, 2023 by

In honor of the upcoming National Preparedness Month in September, PRNEWS decided to take a look at crisis from a climate change point of view.

Starbucks releases pumpkin spice latte early, but pumpkin spice sales are already down this year.

PR Roundup: PSL Fatigue, Amazon’s Tough RTO, AP Style AI Updates

August 24th, 2023 by

PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever. 

LinkedIn Live featured a discussion with PRNEWS and Brady regarding PR and ending gun violence.

[VIDEO] PRNEWS Live Discusses PR, Messaging and Gun Safety

August 23rd, 2023 by

PRNEWS spoke with Brady: United Against Gun Violence, to discuss its latest partnership with the AdCouncil—a campaign called End Family Fire. The discussion focused on the power of communications and the PSAs connected to them.

photo of a student working on a laptop in regards to what PRNEWS readers learned from their college days

Top Tips: Best Lesson You Learned in College

August 22nd, 2023 by

Aside from the mandatory use of shower slides—we wondered what other nuggets of wisdom the PR community took from their college days. 

Harvard University and many other schools need to become more transparent when it comes to admissions to regain public trust.

How Colleges and Universities Can Regain Trust After Admissions Reveals

August 17th, 2023 by

In order to regain student trust, colleges need to take steps to ensure that the admissions process is fair and transparent.