Stories by Nicole Schuman

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A Record Number of Fans Show their Support for The Kansas City Chiefs 2024 Superbowl Win at the Parade, near Grand Blvd and 8th Street.

PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI

February 15th, 2024 by

This week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.

Customers are not happy with the increase in McDonald's Big Mac, fries and other menu items

PR Roundup: McDonald’s Too Expensive, New AI Guidelines, and the Best Super Bowl Activation We’ve Seen Yet

February 9th, 2024 by

This week’s PR Roundup looks at customers pushing back on McDonald’s rising prices, the PR Council’s latest update to their AI guidelines, and a chapel in Las Vegas looks to marry the most famous couple of the year on Super Bowl Sunday.

Super Bowl LVIII logo

Top Tips: How to Leverage the Super Bowl for an Unlikely Audience

February 7th, 2024 by

How can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)? 

Elmo provided a platform for empathy this week on Twitter

PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep

February 1st, 2024 by

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.

Sample TikTok app interface on mobile phone showing shared video content

TikTok News Anchors: A New Frontier for PR Professionals?

February 1st, 2024 by

This shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot. 

Time magazine sits in a rack in local bookstore days after layoffs announced

PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby

January 25th, 2024 by

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

a budget spredsheet showcasing PR agency fee structures that clients pay

The Evolution of Agency Billing: Are Hourly Rates Dead?

January 24th, 2024 by

PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role. 

Cloudflare homepage. Cloudflare is an American content delivery network and DDoS mitigation company and the target of a video-recorded layoff.

PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives

January 18th, 2024 by

This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

Greg Galant, CEO of Muck Rack appears on PRNEWS Live to talk about the relationship between CEOS and PR

[VIDEO] PRNEWS Live: Developing a Better Relationship between CEOs and PR Team

January 16th, 2024 by

Join PRNEWS Live for a discussion about building the bridge between CEOs and PR strategy with Greg Galant, cofounder and CEO of Muck Rack.

New England Patriots 53th Super Bowl Championship Parade in Boston on Feb. 5, 2019. Coach Bill Belichick left the Patriots this week after 24 years with the organization.

PR Roundup: Belichick and Rodgers Out, PR Budgeting for 2024

January 11th, 2024 by

This week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.