This week’s PR Roundup features an analysis of Jason Kelce’s crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.
Stories by Nicole Schuman
Exclusive: State of PR Measurement Shows Practitioners’ Distrust in Data
November 6th, 2024 by Nicole SchumanMuck Rack’s State of PR Measurement revealed communicators’ conflicted relationship with measurement itself. 89 percent of survey respondents said demonstrating the impact of their work is the main purpose of measurement. However, half of those surveyed said they are only “somewhat confident” in the metrics they typically report to stakeholders.
CCOs Reveal Best Practices for AI, Social Media and Other Digital PR
November 4th, 2024 by Nicole SchumanPRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.
PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens
October 31st, 2024 by Nicole SchumanThis week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.
[VIDEO] PRNEWS Live Discusses the Power of Presidential Endorsements
October 31st, 2024 by Nicole SchumanShould PR firms also offer their own endorsements? How does that impact mission and clientele?
From Halloween to Harvest: A Guide to Spooky Season Campaigns That Last
October 30th, 2024 by Nicole SchumanIn a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor, discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.
PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising
October 24th, 2024 by Nicole SchumanPR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.
Explainer: Language Learning Models or LLM
October 22nd, 2024 by Nicole SchumanToday we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.
PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting
October 17th, 2024 by Nicole SchumanThis week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.
Creative Minds Working Together Enhance Social Impact Communications
October 8th, 2024 by Nicole SchumanAt Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”