PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle.
Stories by Nicole Schuman
March Madness Reveals Best Practices for Brand ActivationsMarch 23rd, 2023 by Nicole Schuman
PR Roundup: Bad Decisions Lead to Bad ReputationsMarch 23rd, 2023 by Nicole Schuman
The public called out Spotify and Chief for DEI blunders and the SEC laid down the law for celebrity crypto influencers this week.
Why Clichés in Writing Can Be OffensiveMarch 22nd, 2023 by Nicole Schuman
PRNEWS decided to bring awareness to clichés or phrases you may want to avoid or consider erasing from your vocabulary altogether.
Despite Possible Ban, Majority of Brand Communicators Continue to Use TikTokMarch 21st, 2023 by Nicole Schuman
To TikTok or not to TikTok? That is the current question many brands and organizations face as rumors swirl that the United States federal government may put a nationwide ban on the popular app.
PR Roundup: Pitching Rebounds, Ford’s Ode to Women, Mercyhurst DeflectsMarch 16th, 2023 by Nicole Schuman
Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.
Considerations for Launching a Specialty PracticeMarch 9th, 2023 by Nicole Schuman
One way many agencies continue to foster growth is through the launch of specialty practices. Feeling the push to diversify? PRNEWS talked to agencies who have done so successfully and provided advice on how and when to launch a specialty practice.
[VIDEO] PRNEWS Live Discusses Women’s Paths to Leadership on International Women’s DayMarch 8th, 2023 by Nicole Schuman
PRNEWS Live welcomed Tina Kozak, the first woman CEO of Franco, in its 59-year history, to discuss women in PR leadership on International Women’s Day.
New Ways of Reaching Gen ZMarch 6th, 2023 by Nicole Schuman
Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.
PR Roundup: TikTok Screen Time, Dilbert Done, Eli Lilly’s ReputationMarch 2nd, 2023 by Nicole Schuman
Companies made a lot of moves this week to impact their audiences and users in a positive way. PRNEWS took a look at several launches and announcements made this week by TikTok, the publishing industry and Eli Lilly, hoping to improve the lives of those impacted.
[VIDEO] PRNEWS Live Welcomes Dove to Discuss the #BlackHairIsProfessional CampaignFebruary 28th, 2023 by Nicole Schuman
PRNEWS Live discussed Dove’s latest impactful campaign and partnership with LinkedIn, which supports The CROWN Act. Dove’s work bridges public policy and purpose-driven communication.