Stories by Nicole Schuman

Twisted Tea created special vasectomy underwear for March Madness time.

March Madness Reveals Best Practices for Brand Activations

March 23rd, 2023 by

PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle. 

spotify called out for only spending 10 percent of 100 million dollar diversity fund

PR Roundup: Bad Decisions Lead to Bad Reputations

March 23rd, 2023 by

The public called out Spotify and Chief for DEI blunders and the SEC laid down the law for celebrity crypto influencers this week.

Hand drawing avoid Cliches prohibition sign

Why Clichés in Writing Can Be Offensive

March 22nd, 2023 by

PRNEWS decided to bring awareness to clichés or phrases you may want to avoid or consider erasing from your vocabulary altogether.

Majority of PRNEWS readers polled say they will use TikTok despite impending bans.

Despite Possible Ban, Majority of Brand Communicators Continue to Use TikTok

March 21st, 2023 by

To TikTok or not to TikTok? That is the current question many brands and organizations face as rumors swirl that the United States federal government may put a nationwide ban on the popular app. 

Ford Explorer Men's Edition commercial released in honor of women auto innovators

PR Roundup: Pitching Rebounds, Ford’s Ode to Women, Mercyhurst Deflects

March 16th, 2023 by

Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.

Flat style modern web infographic icons collage. Concept for business teamwork, brainstorming,

Considerations for Launching a Specialty Practice

March 9th, 2023 by

One way many agencies continue to foster growth is through the launch of specialty practices. Feeling the push to diversify? PRNEWS talked to agencies who have done so successfully and provided advice on how and when to launch a specialty practice. 

Tina Kozak on PRNEWS Live

[VIDEO] PRNEWS Live Discusses Women’s Paths to Leadership on International Women’s Day

March 8th, 2023 by

PRNEWS Live welcomed Tina Kozak, the first woman CEO of Franco, in its 59-year history, to discuss women in PR leadership on International Women’s Day. 

Gen Z on phones

New Ways of Reaching Gen Z

March 6th, 2023 by

Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.

child holding a phone with tiktok app on screen

PR Roundup: TikTok Screen Time, Dilbert Done, Eli Lilly’s Reputation

March 2nd, 2023 by

Companies made a lot of moves this week to impact their audiences and users in a positive way. PRNEWS took a look at several launches and announcements made this week by TikTok, the publishing industry and Eli Lilly, hoping to improve the lives of those impacted. 

[VIDEO] PRNEWS Live Welcomes Dove to Discuss the #BlackHairIsProfessional Campaign

February 28th, 2023 by

PRNEWS Live discussed Dove’s latest impactful campaign and partnership with LinkedIn, which supports The CROWN Act. Dove’s work bridges public policy and purpose-driven communication.