Stories by Nicole Schuman

This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign. 

On March 3, the Public Relations Society of America, the largest professional member organization for PR practitioners in the United States, appointed Matthew Marcial as its new CEO. 

This week’s PR Roundup looks at how Ben & Jerry’s and Unilever would have to approach a decoupling from a communications standpoint, if Apple’s new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .

This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.

PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson’s agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.

This week’s PR Roundup looks at whether or not Delta’s compensation to crash survivors is good PR, fun partnerships between brands and “The White Lotus,” and the Institute for Public Relations’s new report that looks at the most impactful research of 2024 for communicators.

Making crisis drills a regular occurrence can improve communicator response skills and boost team confidence.

This week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.