Stories by Nicole Schuman

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Detroit, Michigan, USA downtown skyline from above at dusk.

Detroit’s Renaissance: Rebranding a Reputation

April 24th, 2024 by

Headlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.

Caitlin Clark at her first Indiana Fever press conference gets an awkward question from a creepy reporter.

PR Roundup: How Not to Interview Caitlin Clark, North American Communications Monitor and NPR’s Rollercoaster Week

April 18th, 2024 by

This week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center’s North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week. 

Curtis Sparrer headshot

[VIDEO] PRNEWS Live Discusses Earth Day Hypocrisy and Return-to-Office Policies

April 17th, 2024 by

PRNEWS welcomed Curtis Sparrer, Principal and Co-Founder at Bospar for a conversation regarding Earth Day and corporate values.

business people analytics and monitoring on web report dashboard monitor concept

IPR Conference Showcases Data to Improve Communication Strategies

April 15th, 2024 by

Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.

Women's NCAA Basketball winning fans everywhere.

PR Roundup: Body Literacy, NCAA Women’s Basketball Wins and IPR’s Emerging Leaders Program

April 4th, 2024 by

This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.

The Value of Pitching to Trade Publications

April 3rd, 2024 by

As news and content choices become more personalized and tailored for the average consumer, specialized outlets, also known as trade media, can make even more of an impact.

PR Roundup: the Power of Age, Ohtani’s Non-Presser and Observer Called Out

March 28th, 2024 by

This week’s PR Roundup features a look at Edelman’s lean into the power of age, a callout for more diverse PR representation and the aftermath of Ohtani’s non-press conference press conference.

[VIDEO] PRNEWS Honors Women’s History Month: PR Women Making a Difference

March 28th, 2024 by

Fowler and Carolonza of Green Room Communications spoke about their partnership with Mary’s Place by the Sea, a non profit organization that gives women with cancer a place to heal.

iPhone with TikTok app logo on the screen. red-blue background

PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR

March 14th, 2024 by

This week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.

PRNEWS Asks: What is the Greatest Thanks You’ve Received in PR?

March 12th, 2024 by

PRNEWS posed a question for the communications community: “What’s the best thanks you ever received?” From referrals to pastries, the results did not disappoint.