The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.
Stories by Matthew Schwartz
‘PR Specialist’ Shaping Up as One of the Fastest Growing Careers
December 27th, 2012 by Matthew SchwartzMedia Relations Takes On New Meaning in Reaching Gen Y
December 26th, 2012 by Matthew SchwartzCisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.
PR in a Digital Age Equals a Commitment to Visual Storytelling
December 26th, 2012 by Matthew SchwartzIn the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.
Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later
December 17th, 2012 by Matthew SchwartzThere were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.