Stories by Matthew Schwartz

Growth in E-book Readers Offers Ripe Opportunity for PR Pros

December 28th, 2012 by

A New York Times interactive article could be a new plateau for how to tell stories via digital media.

‘PR Specialist’ Shaping Up as One of the Fastest Growing Careers

December 27th, 2012 by

The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR.

Media Relations Takes On New Meaning in Reaching Gen Y

December 26th, 2012 by

Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web.

PR in a Digital Age Equals a Commitment to Visual Storytelling

December 26th, 2012 by

In the following Q+A, Karl Gude, graphics editor-in-residence at Michigan State University’s School of Journalism, discusses the most effective ways to make your visuals compelling.

Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

December 17th, 2012 by

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.