Stories by Matthew Schwartz

Subway Suspends Ties to Sandwich Diet Advocate Jared Fogle

July 8th, 2015 by

Subway wasted little time cutting its ties with longtime pitchman Jared Fogle after federal authorities raided Fogle’s Indiana home on Tuesday.

Clinton Campaign Roping Off Reporters Isn’t the Best Media Relations Strategy

July 6th, 2015 by

The optics of reporters looking like they were being herded around the candidate like cows does no favors for the Clinton camp, and provides some valuable lessons for PR pros.

4 Tips for Conquering Public Speaking Fears

June 22nd, 2015 by

The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.

For Better Results, PR Leaders May Need to Adopt a Rookie Mindset

June 16th, 2015 by

Rookies, by recognizing that they need help and guidance, immediately bring multiple experts to bear on the same challenge and increase the likelihood of rapid, successful resolution.

3 Easy Ways to Boost Your Google Search Rankings

June 11th, 2015 by

These days, it’s not enough to write killer copy in which the message hits readers where they live. PR pros need to master several disciplines designed to raise their brand profile in a Google search.

3 SEO Tips to Win Attention for Your PR Content

June 8th, 2015 by

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization).

How Social Listening Can Help Make Sense of Your Brand’s Online Reputation

June 3rd, 2015 by

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels.

How PR Can Strengthen Its Bond With Marketing

June 2nd, 2015 by

As C-level managers demand more accountability from their PR departments, communicators increasingly are trying to take their lead from marketing when it comes to measuring activity and demonstrating value. But the arc of media consumption is bending toward PR. If they’re to succeed in the future, both need to work together.

How Can PR Pros Build a Digital Business With 2020 in Mind?

June 1st, 2015 by

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives.

6 Tips for Shooting Great Corporate Video Interviews

June 1st, 2015 by

For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers.