Stories by Melissa Baratta

Cultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.

There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.

It’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.

At Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.

As a PR executive, what would you do if your company or client CEO has a personal blunder that went public?