Top PR executives weigh in on their favorite summer business book reads, with the themes of organizational shifts, disruptive technologies and cultural changes as common denominators.
Stories by Mary Buhay
B2B Communications: Business Books Inspire Professional and Personal Growth Among PR Pros
August 13th, 2012 by Mary BuhayTop PR executives weigh in on their favorite summer business book reads, with the themes of organizational shifts, disruptive technologies and cultural changes as common denominators.
B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives
June 25th, 2012 by Mary BuhayCorporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.
B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives
June 25th, 2012 by Mary BuhayCorporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.
B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions
May 21st, 2012 by Mary BuhayWhile its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.
B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions
May 21st, 2012 by Mary BuhayWhile its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.
B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages
April 23rd, 2012 by Mary BuhayRealizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.
B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages
April 23rd, 2012 by Mary BuhayRealizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.
B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
January 30th, 2012 by Mary BuhayB2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
January 30th, 2012 by Mary BuhayB2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.