Stories by Larry Parnell

Communicators know that success in any communications activity, even a presidential debate, depends on having a sound strategy to start. You need clear goals and objectives, tactics to support them, the flexibility to adapt in the moment and a vision of what represents success at the end.

This “live action case study” following President Biden’s recent campaign decisions has a lot to teach PR pros about leadership communications and crisis management.

To be meaningful to all stakeholders, and thus have staying power, CSR must be aligned with the core business and products of the company.

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

George Washington University’s Larry Parnell offers up specific examples of companies that carefully match business objectives with CSR goals, resulting in initiatives with lasting value.

With corporate social responsibility rapidly becoming a key part in an organization’s strategy, one thing is for sure: Sustainability programs must be sustained to have real long-term success.

A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us as PR professionals… Continued