Stories by Liz Guthridge

Many companies don’t even refer to LinkedIn in their social media policies, much less provide guidance on how to use LinkedIn effectively. By contrast, policies frequently describe how employees are to behave with Facebook, Twitter, Instagram and others. As a result, companies are taking a big risk with LinkedIn if employees “go rogue” and don’t consider their company’s brand when writing their LinkedIn profiles.

No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.

When you want people to do something, they can’t read your mind. Here’s some steps for creating a compelling and successful call to action.

When you want people to do something, they can’t read your mind. Here’s some steps for creating a compelling and successful call to action.

Relationship building and shining the spotlight on others are the keys to becoming a go-to advisor for your senior leaders.