Stories by Lucia Davis


3 Tips for Pitching Stories to the Media That Will Never Go Out of Style

September 23rd, 2013 by

An award-winning media relations expert gives three tips for getting journalists attention.

Case Study: Agency Helps A Legacy of Giving Update Its PR Program, Extend Reach and Teach Kids How to Be Charitable

September 23rd, 2013 by

In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists.

Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 20th, 2013 by

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014.

Media Relations Advice to Ignore: The Dreaded Friday Pitch

September 19th, 2013 by

Contrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it.

Walgreens Healthcare Decision a Study in Employee Communications

September 18th, 2013 by

Walgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.

How to Measure Instagram Success

September 16th, 2013 by

As with every social channel, you need to demonstrate value on Instagram. Here are a couple of tips from Adobe’s Matt Rozen on how to do that.

High-Stress Work Environment? Here Are 6 Ways to Stay Cool, Calm and Effective

September 13th, 2013 by

No matter how much you love your job, everyone has had taxing moments at work. Here’s a handy list of methods to soothe your anxiety when the tasks at hand become overwhelming.

Why Did it Take So Long For Business Insider to Fire its “Brogrammer,” Pax Dickinson?

September 11th, 2013 by

This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?

2013 PR Agency Elite Awards: Digital/Social Media

September 10th, 2013 by

Winner: MWW From manning the helm of award-winning social campaigns such as the Hillshire Farm-BlogHer collaboration and the Samsung Galaxy Note Fashion Week Takeover, MWW is a clear winner in the the social-digital space. The… Continued

2013 PR Agency Elite Awards: Marketing to Latinos

September 10th, 2013 by

Winner: Biosector 2 After his father, José Secada, succumbed to hepatitis C in 2011, Grammy Award-winning singer Jon Secada announced that he was participating in Hepatitis C-Toca El Tema, which translates to “to touch the… Continued