Stories by Lucia Barbato

Press Release Laptop on table.

Why Some Organizations are Missing Out on the Potential of Press Releases

September 27th, 2023 by

If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.

Aligning Your B2B PR Strategy to Drive Sales

April 17th, 2023 by

If you want to make sure your comms team is efficiently helping to drive business sales objectives today, there are three core things that they should be doing.