Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.
Stories by Kathy Scott
What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’
July 31st, 2012 by Kathy ScottCygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.
Skittles Caught in an Unforgiving Spotlight
March 30th, 2012 by Kathy ScottSkittles parent company Wrigley threaded the needle in its management of the boost in awareness of the candy as a result of the Trayvon Martin case.