Stories by jhudson


PR Opportunities vs. Opportunism in a Natural Disaster

October 29th, 2012 by

PR pros are wired to act on any news opportunity on behalf of their clients or organization—even during a hurricane.

3 Change Management Tips for the NY Times 

October 26th, 2012 by

Managing the communications around a management change is never easy—and the job just got a lot harder for the New York Times.

NASCAR Shifts Into High Gear With Integrated Communications

October 26th, 2012 by

PR News Media Relations Conference speaker David Higdon takes us under the hood for a look at the revamping of NASCAR’s communications efforts.

Election ’12: Trump Announcement Small, But PR Lesson Huge

October 25th, 2012 by

The "big" announcement from Donald Trump about President Obama succeeded on one important level—it got serious media attention.

When Personal Issues Collide, Don’t Forget the Importance of Facebook

October 22nd, 2012 by

Discussing politics with your "friends" online may be a no-no, but there are ways organizations can still effectively engage consumers on social media.

4 Tips for Nailing the Second-Round Interview

October 19th, 2012 by

If you’ve been called in for a second interview, congratulations. now take note of the following tips so you can land that job you’re after.

When Using Social Media to Pitch, Do Your Homework First

October 19th, 2012 by

Havas PR’s Colleen Cleary discusses how traditional media outreach is still a major factor in driving social media conversations.

Election 2012: Knowing Your Target Audience a Lesson Learned for Romney

October 18th, 2012 by

Following the latest debate, the Governor’s "binders full of women" remark has taken on a life of its own — and not in a good way.

Lucky 13: Mobile Apps Every PR Pro Must Have

October 18th, 2012 by

As communicators are constantly on the go, there are apps available to make the job easier when communicators are away from the office.

Nike, Livestrong Put Kickstand Down on Relationship With Armstrong

October 17th, 2012 by

With the doping allegations intensifying, Armstrong’s major supporters waver in their support of the once-beloved cyclist.